Senior Paid Media Manager

• **Overview**
• We are seeking a dynamic and strategic Senior Paid Media Manager to lead our digital advertising initiatives across multiple platforms. In this role, you will craft and execute innovative paid media campaigns that drive brand awareness, customer engagement, and measurable growth. Your expertise will help optimize advertising spend, leverage data-driven insights, and deliver impactful results that elevate our marketing efforts to new heights. This is an exciting opportunity for a motivated professional passionate about digital marketing to make a significant impact within a fast-paced environment.
• **Responsibilities**
• Develop comprehensive paid media strategies across platforms such as Google Ads, Facebook Advertising, and other digital channels to meet business objectives.
• Manage and optimize large-scale advertising budgets, ensuring efficient allocation of resources for maximum

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• Utilize analytics tools and Nielsen data to analyze campaign performance, identify trends, and refine targeting strategies for improved outcomes.
• Collaborate with cross-functional teams including creative, marketing, and purchasing to develop compelling ad content and landing pages.
• Negotiate with media vendors and partners to secure the best placements, rates, and terms for advertising campaigns.
• Monitor industry trends and emerging digital marketing technologies to continuously enhance campaign effectiveness.
• Prepare detailed reports on campaign performance metrics, providing actionable insights and recommendations for future initiatives.
• **Qualifications**
• Proven experience managing paid media campaigns on platforms such as Google Ads and Facebook Advertising with a strong track record of success.
• Deep understanding of digital marketing principles, including audience targeting, bidding strategies, and ad optimization techniques.
• Proficiency in analytics tools and Nielsen data analysis to measure campaign effectiveness and inform decision-making.
• Strong negotiation skills with the ability to secure favorable media purchasing agreements.
• Excellent budgeting skills with experience managing large advertising budgets efficiently.
• Knowledge of purchasing processes within digital marketing environments is a plus.
• Exceptional communication skills to collaborate effectively across teams and present insights clearly.
• Join us if you’re ready to lead innovative paid media strategies that make a real impact! We value energetic professionals who thrive on challenge, creativity, and continuous learning in the ever-evolving landscape of digital marketing.
• Pay: $42,056.97-$100,907.94 per year
• Work Location: Remote