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jobs/ryze

Creative Strategist, Paid Media (Ryze Superfoods LLC; Austin, TX)

company
RYZE
location
Austin, CO, United States
posted
19 Sept
  • ****COMPANY**
  • 🌱**
  • RYZE was founded in 2019 by Andrée Werner and Rashad Hossain, out of a parents' basement 🏠, with a mission to change daily health, starting with the morning routine: a nutrient-dense mushroom coffee ☕🍄 delivering clean energy ⚡, mental clarity 🧠, and immune support 🛡️. Built on a Direct-to-Consumer foundation with a performance marketing engine, RYZE achieved hockey-stick growth 📈 and a community of over 1 million active subscribers. 🎉
  • DTC remains the foundation, but RYZE has expanded into mass retail 🛒, quickly becoming the #2 item in Target's overall coffee category and is now executing a multi-channel expansion, with a cross-category launch coming in early 2027 🚀. RYZE is uniquely positioned to redefine how people think about daily wellness. ✨
  • We're a lean, fast-moving, mission-driven team who believe daily rituals create the foundation for living your greatest life, and we're just getting started! 🌱🔥
  • ****WHAT YOU'LL DO**
  • 🎯**
  • The Paid Media Creative Strategist owns the creative and messaging strategy for paid media and search-driven campaigns, with a strong focus on static ad formats. This role drives performance-focused creative development through data analysis, structured testing, and cross-functional collaboration to support customer acquisition, revenue growth, and scalable digital marketing performance.
  • ****WHAT YOU'LL DO**
  • 🎯**
  • ****Paid Media Creative Strategy (Static Ads)****
  • Own the creative and messaging strategy for paid media and search-driven campaigns, emphasizing static ad formats.
  • Develop campaign concepts, creative frameworks, and testing roadmaps aligned to acquisition and revenue goals.
  • Establish scalable creative strategies that improve performance across digital advertising channels.
  • Translate brand positioning into performance-driven creative executions.
  • ****Performance Analysis, Tracking & Reporting****
  • Analyze digital marketing performance of static creatives using key metrics including:
  • Click-through rate (CTR)
  • Customer acquisition cost (CAC)
  • Cost per acquisition (CPA)
  • Return on ad spend (ROAS)
  • Campaign-level KPIs
  • Translate performance data into actionable insights and strategic recommendations.
  • Deliver regular reporting and performance updates to marketing leadership.
  • ****Creative Optimization & Experimentation****
  • Optimize creative assets, messaging, and formats based on performance trends and audience behavior.
  • Lead structured experimentation programs including A/B testing and creative testing frameworks.
  • Apply funnel and conversion insights to continuously improve engagement and conversion efficiency.
  • Identify winning creative patterns and scale high-performing concepts.
  • Docusign Envelope ID: E0B9858F-C262-48B9-B885-EF1ECA1891AF
  • ****Leadership & Quality Assurance****
  • Lead and manage designers and QA support teams.
  • Set creative priorities and ensure alignment with marketing and performance objectives.
  • Review deliverables to maintain quality, accuracy, and brand consistency.
  • Oversee workflows, timelines, and asset delivery across campaigns.
  • ****Cross-Functional Collaboration****
  • Partner closely with media buying, performance marketing, CRO, and analytics teams.
  • Align creative strategy with paid media execution and search marketing objectives.
  • Integrate performance learnings into ongoing creative planning and scaling strategies.
  • Support integrated marketing initiatives across multiple digital channels.
  • ****Digital Retail & E-Commerce Creative Strategy****
  • Develop and optimize creative assets for digital retail platforms such as Amazon and Target.
  • Ensure assets meet platform specifications while maintaining conversion-focused messaging.
  • Align creative execution with search visibility and e-commerce performance goals.
  • ****Conversion Rate Optimization & Content Funnels****
  • Collaborate with CRO teams on advertorials, listicles, and content-led landing experiences.
  • Contribute to visual direction, messaging hierarchy, and testing strategies.
  • Support initiatives designed to improve website conversion rates and funnel efficiency.
  • ****Campaign Planning & Multi-Channel Execution****
  • Support planning and execution of online marketing initiatives across paid media and performance channels.
  • Help define campaign concepts, rollout strategies, and testing plans.
  • Ensure creative readiness across platforms and campaign launches.
  • Supervise: Graphic Designers
  • ****WHAT WE'RE LOOKING FOR**
  • 🔍**
  • Bachelor’s degree in Marketing, Advertising, Communications, or related field
  • 3 years of experience as a Paid Media, Creative Strategy, Performance Marketing, or Digital Advertising.
  • **WHY JOIN RYZE 🌟**
  • This isn't just an editing role—it's an opportunity to become a stronger performance creative, understand what makes ads convert at scale, and grow within a fast-moving creative team.
  • Learn directly from performance data: see which ads are winning, understand why they're working, and use those insights to improve your own creative decisions.
  • Learn from top-performing creatives in weekly creative and learning sessions where we break down winning ads, consumer psychology, performance marketing principles, and new creative approaches.
  • Work with the latest AI creative tools, with access to leading AI video, image, voice, and generation platforms.
  • Continuous learning & development, with access to courses, internal resources, tutorials, and ongoing experimentation with new tools and techniques.
  • Room to grow beyond the editor role as RYZE's creative team expands, with opportunities to step into leadership, management, training, and specialized creative roles.
  • High creative ownership: contribute ideas, experiment with new formats, and help shape how RYZE approaches performance creative.
  • Performance-based bonuses for strong-performing creatives when their ads reach key performance milestones.
  • ****Benefits****
  • **WHAT WE OFFER**
  • 🌟
  • Competitive hourly or monthly contract compensation 💰
  • Opportunity to work on high-impact performance creative for a fast-growing brand 🚀
  • Access to RYZE creative assets, tools, templates, and performance insights 🎨

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