CRM Specialist (Lifecycle Marketing & Retention)
- company
- CookUnity
- location
- Toronto, Ontario, Canada, Canada
- work mode
- hybrid
- posted
- 10 Sept
- The CRM Specialist – Lifecycle Marketing & Retention will help support the CRM team to plan, implement, schedule, and execute timely email, SMS, push notification, and in-app messages to our Churned users, while collaborating with the CRM team on communication strategies, accurate execution of campaigns, and follow-up analysis
- Own implementation of emails, SMS, push notifications (both ad hoc and automated), and building of customer segments in our CRM platform (Braze) for Churned User efforts
- Maintain the CRM marketing calendar and Roadmap
- Support upkeep of weekly performance reporting
- Assist in cross-functional (engineering, product, data teams) communication between the CRM team and internal stakeholders/dependencies, including but not limited to:
- Writing briefs for emails, push notifications, SMS, and in-app messages
- Collaboration with data/analytics team to classify/categorize campaigns for lifecycle dashboards/reports
- Coordinating copy and design work to ensure deadlines are met
- Collaborating with other internal teams to help support their initiatives
- Facilitate internal sign-off of communications from internal stakeholders
- ### Benefits
- Comprehensive Health, Dental & Vision Insurance
- 401(k) Plan to invest in your future
- Paid Parental Leave
- Wellness Benefit to support your physical, mental and emotional wellbeing
- Unlimited Paid Vacation & Sick Days
- 4-Week Paid Sabbatical after 5 years with us
- Compassionate leave each time the need arises
- Remote/Hybrid/On Site Options
- Employee Stock Options Plan
- Bi-annual bonus based on performance
- Planning Sessions twice a year: New York & Buenos Aires
- Spanish/English Lessons with a private coach
- Monthly CookUnity Credits to enjoy meals crafted by our creators
- Once a month in-person gatherings to fuel connection and belonging
- Chef-Led Culinary Trips to foodie destinations (twice a year)- 4+ years of working experience in D2C email marketing
- Experience operating a CRM platform (i.e, Braze, Iterable, Klaviyo, customer.io, etc.)
- Experience with building and deploying emails from scratch
- Attention to detail, good communication skills and an ability to juggle multiple tasks on often short deadlines
- Very strong written and verbal skills in English
- Experience working cross-functionally with creative partners (designers & copywriters)
- Experience with Braze platform
- Experience with SMS marketing in a D2C environment
- General understanding of HTML
- General understanding of personalization in CRM