Digital Marketing Strategist (Paid Media + AI)
- company
- Digital
- location
- Sydney, New South Wales, Australia (remote)
- work mode
- remote
- posted
- 15 Sept
- We're looking for an experienced
- **Digital Marketing Strategist (Freelance, Remote)**
- to support a Melbourne-based digital marketing agency working across performance marketing, brand strategy and AI.
- This is a hands-on, client-facing role where you'll manage
- **Google and Meta Ads**
- own paid acquisition strategy, and work alongside AI-supported tools and agents to analyse performance, validate recommendations and implement campaign changes.
- **Engagement Details**
- **Type:**
- Freelance / Part-time
- **Duration:**
- 6 months
- **Commitment:**
- Approximately 15 hours per week
- **Location:**
- Australia or New Zealand
- **Timezone:**
- AEST-compatible
- **Schedule:**
- Hours can be distributed across the week, with agreed availability for client meetings.
- ****Requirements****
- Responsibilities
- Manage and optimise Google Ads and Meta/Facebook Ads accounts
- Own paid acquisition strategy and implement campaign changes
- Review, validate, and act on recommendations generated by AI agents
- Use campaign data to identify opportunities and improve performance
- Advise clients across performance, creative, brand and growth strategy
- Build strong client relationships and communicate recommendations confidently
- Collaborate with technical specialists across analytics, tracking and dashboarding
- **Requirements**
- Previous experience in performance marketing, paid media or digital acquisition
- Strong hands-on experience with Google Ads and Meta Ads
- Experience managing paid media budgets of approximately AUD20K+ per month
- Strong understanding of performance and brand marketing
- Strong client-facing and relationship management skills
- Comfortable using AI tools and agents as part of marketing workflows
- Experience with Claude, Claude Code, Codex, ChatGPT, prompt engineering or AI marketing automation is highly valued
- Experience with GA4, Google Merchant Centre, tracking and dashboarding is a plus
More ecommerce jobs from Digital
- Freelance B2B Paid Media Specialist, New York, NY, US