Director, Marketing & ECommerce

• **At MSC, we are dedicated to enhancing patient comfort and quality of life with over 75 years of experience and accredited by the Accreditation Commission for Health Care (ACHC).**
• **MSC is a 13 -Time recipient of the**
• **prestigious**
• **NorthCoast 99 Award as a Top Workplace to work!**
• **MSC is a two-time recipient of the prestigious National HME Excellence Award for Best Home Medical Equipment company in the US.**
• **In addition, MSC is very proud to announce its debut on the Inc. 5000 list in 2024, marking a significant milestone in our company's growth and success!**
• We are excited to announce that we are hiring for a
• **full-time hybrid position**
• Work in our office location on
• **Tuesdays, Wednesdays, and Thursdays**
• and enjoy the flexibility of remote work on other days.
• **Benefits included!**
• **Apply today**
• to become a part of our dynamic team!
• Competitive Pay
• Advancement Opportunities
• Medical, Dental & Vision Insurance
• HSA Account w/Company Contribution
• Pet Insurance
• Company provided Life and AD&D insurance
• Short-Term and Long-Term Disability
• Tuition Reimbursement Program
• Employee Assistance Program (EAP)
• Employee Referral Bonus Program
• Social Recognition Program
• Employee Engagement Opportunities
• CALM App
• 401k (with a matching program) / Roth IRA
• Company Discounts
• Payactiv/On-Demand Pay
• Paid vacation, Sick Days, YOU (Mental Health) Days and Holidays
• ***The Director of Marketing & E-Commerce***
• is responsible for developing and executing comprehensive marketing and eCommerce strategies across digital, traditional, and experiential channels.
• **Responsibilities and Duties:**
• Develop and implement cohesive marketing and eCommerce strategies aligned with company goals.
• Lead and mentor high-performing teams across content, digital, brand, communications, and eCommerce operations.
• Oversee the planning and execution of marketing campaigns and eCommerce initiatives, ensuring consistency in brand messaging and seamless online operations.
• Analyze market trends, customer insights, and performance metrics to identify growth opportunities and optimize conversion rates, average order value, and customer retention.
• Manage the marketing and eCommerce budgets, allocating resources effectively and reporting on ROI and KPIs to senior leadership.
• Collaborate with sales, product, IT, logistics, and executive teams to align marketing and eCommerce efforts with business objectives.
• Drive brand awareness and reputation through PR, events, partnerships, and digital marketing initiatives including SEO, SEM, email marketing, affiliate marketing, and social media advertising.
• Ensure marketing materials, communications, and eCommerce platforms meet brand standards and compliance requirements.
• Identify and implement new technologies and tools to enhance online shopping experience and overall customer experience.
• Monitor industry trends and competitor activity to stay ahead of the curve.
• Other Duties as assigned.
• **Qualifications:**
• **Education:**
• Bachelor’s degree in Marketing, Business, Communications, eCommerce, or a related field (MBA preferred).
• **Experience/Knowledge/Skills/Physical Requirements:**
• 8+ years of progressive marketing and eCommerce experience, with at least 3 years in a leadership role.
• Proven experience developing and executing successful marketing and eCommerce strategies.
• Strong understanding of digital marketing, SEO/SEM, CRM, eCommerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud), and analytics platforms.
• Excellent leadership, communication, analytical, and project management skills.
• Creative thinker with a data-driven mindset.
• **Preferred Skills:**

Experience in healthcare/ dme

• Familiarity with tools like HubSpot, Google Analytics, Salesforce, Adobe Creative Suite, and web analytics tools (e.g., Hotjar).
• Ability to thrive in a fast-paced, dynamic environment.