E-Commerce Manager
- company
- Twinings
- location
- Shanghai, Shanghai, China
- posted
- 17 Sept
- **Application Deadline:**
- 28 July 2023
- **Department:**
- Marketing
- **Location:**
- China
- **Description**
- *Great People Work Here*
- Are you searching for a career with bags of variety, in an environment that celebrates differences and empowers collaboration, which values individuals and will encourage you to make an impact? Do you want the freedom to explore, and the opportunities to find new ways and to innovate? If so, TwiningsOvo delivers.
- We’re looking for people who don’t just come here to get the job done, but who have a real passion for the brand and a desire to do the best job they can. In return, we offer an inspiring package of employee benefits - to show just how much we value you. This role will offer you the scope for growth and the tools to aim high.
- The E-Commerce Manager will plan, develop and execute the overall e-Commerce business strategy; lead and drive the day-to-day business activities of websites, e-shop business in order to grow the online business sustainably.
- **Key Responsibilities**
- Develop and execute the overall e-commerce business and marketing strategy to achieve online revenue, profit and website key metrics.
- Lead team to develop new customers/opportunities in digital & eCommerce channel, including the emerging social commerce, live-streaming platforms, etc.; maintain and support existing customers to grow business.
- Closely work with Marketing team internally to develop, execute and manage e-commerce marketing programs including promotions, creative, email, web, direct mail, and marketing collateral; Provide analysis and insight to manage the success of marketing programs and improve efficiency.
- Lead the development and management of social platform matrix, directs monitoring, creating, publishing, moderation, and engagement of all contents on all social media platforms. And manage the digital assets (product imagery, product specs, videos, long and short product descriptions, social media sample content, SEO keywords, etc.).
- Work with NPD team to develop the new products exclusively for e-commerce channel.
- Develop and execute the pricing strategy for e-business.
- Lead the development and execution of SEO/SEM strategy and action plan.
- Develop, manage and report on the digital market intelligence, including study of user profile, purchase behavior, market insights, eCommerce channel and customer analysis, competitors, technology evolve trends .
- Manage key e-commerce accounts and appointed e-shop operators and build up strong relationship with different e-sales channel in a professional manner
- Work closely with appointed agencies to refine / update the online platform, and to drive traffic and deliver a superior customer experience;
- Prepare and present monthly analytical review of e-commerce performance
- Manage overall e-business operations including but not limited to inventory and warehouse, logistics and distribution, sales forecasting and pricing monitoring etc
- **Skills, Knowledge and Expertise**
- Bachelor's degree in e-commerce, business, digital marketing.
- Minimum of 5 years working experience with at least 3 years in online sales and marketing or e-commerce for a consumer goods or retail business
- Familiar with local e-business and set-up regulation
- Good business acumen with proven record of meeting revenue and profit targets preferably in food industry
- Strong analytical skills required including demonstrated ability in website analysis, analysis of raw data, drawing conclusions, and developing actionable recommendations
- Excellent communication, interpersonal and relationship building skills; Ability to collaborate with external and internal parties
- Strong organizational and project management skills, attention to detail, self-motivated
- Fluent in Chinese (Putonghua) and English