Ecommerce Lead (e.g., Shopify, Magento, Salesforce)
- company
- Away Digital
- location
- Ho Chi Minh City, Vietnam
- posted
- 14 Sept
- **JOB OVERVIEW**
- Reporting to the Head of E-Commerce, the E-Commerce Lead – UGG will play a pivotal role in driving the growth and performance of the UGG online sales channel. You will manage and optimise all aspects of our digital sales strategies, ensuring a premium, seamless shopping experience that reflects UGG's global brand ethos while maximising revenue and profitability. You will act as custodian of the UGG brand online, balancing seasonal peak trade against the brand's year-round elevation and full-price positioning. You will work cross-functionally with marketing, operations and digital services teams to execute the trading of the website and enhance the customer journey to increase e-commerce sales.
- **KEY ACCOUNTABILITIES AND RESPONSIBILITIES**
- **E-Commerce Strategy:**
- Lead the development and execution of the UGG e-commerce strategy, ensuring alignment with the global UGG brand strategy, the seasonal brand calendar and the business's objectives and targets.
- **Brand Custodianship:**
- Ensure all online content, imagery, tone of voice and trading activity uphold UGG's brand ethos and premium positioning, working within global brand guidelines and in partnership with the brand's global teams.
- **Website Optimisation:**
- Oversee the day-to-day management of the e-commerce platform, ensuring it is optimised for performance, usability and customer experience.
- **Product Management:**
- Work with the merchandising and buying teams to ensure UGG product listings, pricing and promotions are accurate, up to date, aligned with sales goals and consistent with the brand's full-price and markdown guardrails.
- **Data Analysis & Reporting:**
- Analyse website traffic, conversion rates, sales trends and customer behaviour to inform decisions and optimise e-commerce performance.
- **Digital Marketing:**
- Collaborate with the marketing and digital services teams to design and execute digital marketing campaigns (SEO, SEM, email marketing, social media, paid ads, etc.) that land UGG's global brand campaigns locally, drive traffic and increase conversion.
- **Customer Experience:**
- Ensure a seamless customer journey from landing page to checkout, continuously identifying areas of improvement to enhance usability and satisfaction.
- **Cross-Functional Collaboration:**
- Partner with internal teams, including IT, logistics and customer service, to ensure the smooth execution of all e-commerce initiatives.
- **Innovation:**
- Stay up to date with the latest e-commerce trends, tools and technologies, recommending new strategies and solutions to stay competitive in the market.
- **CORE COMPETENCIES**
- **Advanced English (oral & written) - Available for Vietnamese Candidates only.**
- **Experience:**
- Minimum of 5 years of experience in e-commerce or digital marketing, with at least 2 years in a leadership role.
- **Brand Affinity:**
- Demonstrated experience trading a premium or lifestyle footwear/apparel brand, with the judgement to balance commercial targets against long-term brand equity.
- **E-Commerce Platform Knowledge:**
- Strong experience with popular e-commerce platforms (e.g., Shopify, Magento, Salesforce) and website analytics tools (Google Analytics, Adobe Analytics).
- **Marketing Expertise:**
- Proven experience in digital marketing, including SEO, SEM, email campaigns and social media.
- **Analytical Skills:**
- Strong analytical mindset with the ability to translate data into actionable insights to optimise performance and drive sales.
- **Leadership:**
- Excellent team leadership skills with the ability to manage, mentor and motivate a cross-functional team.
- **Problem-Solving:**
- Ability to identify challenges, propose solutions and implement changes quickly and effectively.
- **Communication:**
- Excellent verbal and written communication skills, with the ability to present ideas and data clearly to senior leadership.
- **WHAT WE OFFER**
- Great working environment, fast English and culture professional pace
- Attractive Salary and Benefits
- 13th salary + annual salary review + lunch allowance
- Fully paid for Social Insurance, PVI Insurance
- 12~15 annual leave days, Yearly health check, Holidays as per law.
- Free in-house food and beverage.
- Team Building, Events, Party, Sport Clubs, etc.
- And many more aligned with AU head office.
- Monday - Friday - Full-time office
- Address: IPC Tower, 1489 Nguyen Van Linh, Tan Phong, District 7, HCM (New Tan Hung)
- **Interview Process: 2 online interviews (MS Teams)**
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- Site Reliability Engineer (Ecommerce), Ho Chi Minh City, VN