Ecommerce Manager - Maternity Leave Cover

• **Own the Ecommerce & Amazon Shop Experience (End-to-End)**
• Own the performance and day-to-day management of the Slate ecom site & Amazon shop
• Ensure both sites are optimized for conversion, speed, and mobile experience
• Continuously improve UX/UI across key touchpoints (homepage, PDP, cart, checkout)
• Act as the internal “voice of the customer” by identifying friction and solving it quickly
• **Development & Site Execution**
• Build and update pages using Shopify, including landing pages, product pages, and merchandising updates
• Implement light front-end changes using HTML/CSS (and basic JavaScript as needed)
• Troubleshoot site issues and work with external developers when necessary
• Move quickly from idea → live test without heavy reliance on engineering resources
• **Customer Journey Optimization (CRO)**
• Analyze user behavior and funnel performance to identify drop-off points
• Develop and execute A/B tests to improve conversion rate, AOV, and retention
• Manage Email/SMS Agency to support email journey optimization alongside site updates.
• Optimize onsite merchandising, navigation, search, and personalization
• Create high-converting landing pages aligned with acquisition channels
• Manage SEO contractor to ensure our website / blog is optimized for

Seo

• **Campaign Execution & Launches**
• Own Slate.com & Amazon execution of product launches, promotions, and seasonal campaigns
• Manage Email / SMS Agency to ensure cohesive campaigns across consumer touch points on a campaign and evergreen basis
• Monitor and optimize campaigns in real time
• **Contractor Management**
• Oversee management of lifecycle agency (email/sms) and SEO contractor to ensure the partnership is delivering against clear KPIs while staying within budget.
• **Analytics, Reporting & Insights**
• Track, analyze, and report on core ecommerce KPIs (CVR, AOV, revenue, LTV signals, bounce rate) across both ecom & Amazon shop on a daily basis - reporting on a weekly basis to CGO, and monthly basis to executive team.
• Report on the performance of all marketing campaigns (brand, product, giveaways, promotions) executed across the site.
• Build simple, clear dashboards to inform decision-making
• Translate data into insights and closely collaborate with CGO to take strategic decisions regarding site optimization to support growth
• **Key Success Metrics**
• Conversion rate (CVR) improvements
• Ecommerce revenue growth
• Average order value (AOV)
• Funnel conversion and drop-off improvements
• Campaign performance (onsite conversion, revenue contribution)
• Speed and quality of execution
• ### Requirements
• 3–6+ years in ecommerce, growth, or digital marketing roles (startup or high-growth experience preferred)
• Hands-on experience with Shopify or similar ecommerce platforms
• Working knowledge of HTML/CSS (JavaScript a plus)
• Strong understanding of conversion rate optimization and digital funnels
• Highly analytical, with experience using tools like Google Analytics (GA4), Shopify analytics, etc.
• Comfortable operating in ambiguity and moving quickly with limited resources
• Strong ownership mindset—you don’t wait for direction, you find opportunities and act on them
• Experience with A/B testing tools (e.g., Optimizely, VWO)
• Familiarity with retention tools (Klaviyo, Attentive, etc.)
• Basic understanding of SEO and site performance optimization
• Experience working in a DTC brand or omnichannel business