Ecommerce Product Manager
- company
- Nityo Infotech
- location
- Las Vegas, NV, United States
- work mode
- hybrid
- posted
- 19 Sept
- **E-commerce Product Manager**
- **Las Vegas, NV (Onsite-Hybrid)**
- The Product Manager should be able to explain
- **what is driving KPI movement and what product changes should be prioritized in response**
- rather than simply reporting metrics.
- **Key Responsibilities -**
- **Product Strategy & Roadmap**
- Own and continuously evolve the
- **ecommerce website and mobile app product roadmap**
- aligned with customer needs and business goals.
- Translate business strategy and customer pain points into product capabilities, features, user stories, and prioritized backlogs.
- Define product requirements, business outcomes, success criteria, and KPIs for new capabilities.
- Balance customer experience, commercial impact, technical feasibility, and speed-to-market when prioritizing investments.
- Partner with engineering and delivery teams through the complete product lifecycle, from discovery through launch and optimization.
- **Customer Experience & Conversion Optimization**
- Own continuous improvement of the
- **end-to-end digital customer journey**
- identifying friction points and opportunities to improve engagement and conversion.
- Analyze customer journeys across web and mobile to identify abandonment patterns, usability challenges, and opportunities for simplification.
- Drive
- **A/B testing, experimentation, personalization, and conversion-rate optimization**
- initiatives.
- Partner with UX/UI teams to create intuitive, engaging, mobile-first experiences.
- Champion a customer-centric approach using both quantitative data and qualitative customer insights.
- **Analytics & Consumer Behavior**
- Leverage behavioral and transactional data to understand
- **how customers browse, engage, purchase, and return**
- Build actionable insights from customer segmentation, traffic patterns, digital funnels, search behavior, and purchase behavior.
- Establish dashboards and measurement frameworks to continuously monitor product performance.
- Translate data into specific product decisions and roadmap recommendations.
- **Ecommerce KPIs & Business Outcomes**
- Own and monitor key digital/ecommerce metrics, including:
- **Conversion Rate**
- **Average Order Value (AOV)**
- Revenue per visitor/session
- Funnel progression and abandonment
- Cart/checkout abandonment
- Customer acquisition and repeat purchase behavior
- Traffic and engagement
- Mobile vs. web performance
- Customer retention and loyalty engagement
- Feature adoption
- Digital customer satisfaction metrics