Intern - Performance Marketing

**Position Summary:** We are looking for a passionate & smart individual to join demand generation team at

Puma

• This role will be responsible for managing relationship with internal/external stakeholders, performance marketing, brand visibility on key E-Commerce platforms.
• **Duration:** 3 months (We can extended the internship if needed)
• **Reports to:** Senior Manager Performance Marketing
• **Key Objectives:**
• Own and optimize an annual performance marketing budget of ~2030 Cr.
• Drive revenue growth while delivering ROAS and profitability targets.
• Plan, execute and optimize high-impact paid marketing campaigns.
• Analyze performance data to identify insights and growth opportunities.
• Collaborate with Business, Brand, Merchandising and Analytics teams.
• Drive continuous experimentation to improve marketing efficiency.
• **Key Performance Indicators**
• Revenue & ROAS Achievement
• Marketing Budget Efficiency
• Campaign Execution & Optimization
• Growth in New Season/Product Visibility
• **Eligibility Criteria And Functional Competencies Required:** **Experience**
• Pursuing or recently completed a Bachelors/Masters degree in Marketing, Digital Marketing, Advertising, Communications, Business Administration, Commerce or a related field.
• Relevant certifications or coursework in Digital Marketing, Google Ads, Meta Ads, SEO, Analytics or Performance Marketing will be an added advantage.