Iterable Lifecycle Marketing Manager
- company
- Dutch
- location
- Oakland, California, United States
- posted
- 30 Jul
- We’re looking for a Lifecycle Marketing Manager focused on prospect marketing — turning awareness into action through targeted, high-converting email, SMS, and push programs
- You’ll work closely with the LCM Director to build and optimize prospect journeys that drive trial starts, plan conversions, and first-purchase moments
- Build and execute prospect-focused lifecycle campaigns across email, SMS, and push in Iterable
- Own day-to-day execution of key prospect moments including:
- Lead nurture & prospect engagement sequences
- Trial new conversion programs
- Abandoned flow re-engagement
- Promotional and time-sensitive offer campaigns
- Create and maintain journeys, triggers, and recurring campaigns with strong attention to detail
- Partner with growth, design, and CX to ensure prospect messaging is timely, persuasive, and on-brand
- QA campaigns thoroughly (logic, personalization, rendering, links, timing)
- Monitor funnel performance and report on prospect metrics (open rate, CTR, trial starts, conversion rate)
- Support A/B testing of subject lines, content, offers, timing, and segmentation
- Help document and improve prospect lifecycle best practices and templates as the program scales
- You’ll own the programs that turn interest in Dutch into membership
- Your work will have a direct, measurable impact on new member acquisition
- You’ll help shape how Dutch earns trust before someone ever becomes a member- A bias toward action: ship, learn, iterate
- Ability to manage multiple campaigns simultaneously in a fast-moving environment
- Clear, persuasive writing style that balances urgency with Dutch’s warm, trustworthy voice
- 3+ years of lifecycle or CRM marketing experience with a focus on prospect or acquisition marketing
- Comfort working with funnel data to identify gaps and optimize conversion rates
- 3+ years of hands-on Iterable experience required (journeys, triggers, segmentation, A/B testing)
- Extremely detail-oriented with strong QA instincts
- Strong understanding of prospect segmentation, lead scoring, and conversion-focused messaging
- Experience in subscription, DTC, or consumer health/wellness
- HTML knowledge for email troubleshooting
- Experience collaborating with paid growth or product marketing teams
- Familiarity with growth experimentation frameworks and prospect lifecycle measurement
- This role is ideal for someone with 3+ years of hands-on Iterable experience who is data-driven, detail-oriented, and ready to own execution from day one
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