Lifecycle Marketing Lead (Growth)

• WHOOP is looking for a Lifecycle Marketing Lead – Growth to own lifecycle strategies across Apparel & Accessories, Refer a Friend, and the promotional calendar
• You’ll dig into performance and member data to identify opportunities, form hypotheses, and translate insights into action. With an experimentation-first mindset, you’ll test and learn quickly, continually finding new ways to engage members and drive measurable business impact
• Own the lifecycle strategy and performance for Apparel & Accessories, driving product discovery, cross-sell, repeat purchase, and incremental bookings
• Own the Refer a Friend lifecycle strategy, identifying and testing opportunities to increase awareness, participation, and referral activity
• Lead the lifecycle promotional calendar, defining how promotional moments come to life across owned channels while balancing growth goals with the member experience
• Translate member behavior, performance data, and business insights into strategies, experiments, and growth opportunities
• Own the test-and-learn cycle from hypothesis through measurement, interpreting experiment results and using learnings to determine what to scale, iterate, or stop
• Develop coordinated experiences across email, SMS, in-app, and other owned channels throughout the member journey
• Partner cross-functionally across the Growth, Marketing, Creative, Analytics, and Commercial teams to bring high-impact lifecycle initiatives to life
• ### Benefits
• Flexible Vacation: WHOOP has a flexible vacation policy that allows you to unwind, laptop-free, when you need it most.
• Focus on Family: We offer 18 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.
• Get Invested: In addition to a competitive base salary and 401k, you’re eligible to receive stock options to share in the future of

Whoop

• WHOOP +1: Everyone on the team gets a complimentary WHOOP membership—plus another membership to share with a loved one.
• Health Matters: Our competitive benefits package covers medical, dental, and vision, in addition to mental health services, life and disability insurance, and more.
• Find Your Fit: Full-time employees get $500 a year to spend on wellness in whatever way they see fit, from fitness classes and memberships, to recovery services.
• It Pays to Sleep: Our Sleep Performance Program incentivizes employees to get more sleep. Log an average sleep performance of 85% or higher for the month and get a $100 bonus.
• Location, Location, Location: You can’t beat the views from the rooftop of One Kenmore Square. Feel inspired daily as you work, enjoy free snacks and coffee, and collaborate in the heart of Boston.- Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience
• This role is ideal for a highly analytical marketer who can move seamlessly between strategy and execution
• The ideal candidate is a member-centric, data-driven marketer who can move seamlessly between strategy and execution. You know how to turn insights into action, test and learn quickly, and continually find new ways to engage members and drive measurable business impact
• Technical fluency with CRM and marketing technology and lifecycle measurement. Experience with Iterable, Amplitude, or Hightouch is a plus
• Experience developing multi-channel lifecycle strategies across email, SMS, and in-app
• Strong analytical skills with the ability to turn data and member insights into clear strategies, experiments, and decisions
• Experience with segmentation, personalization, experimentation, and CRM program development
• Experience in a subscription, e-commerce, or consumer technology business is a plus
• Strong cross-functional collaboration and project management skills, with the ability to independently own multiple programs from strategy through execution
• 4+ years of experience in lifecycle, CRM, retention, or growth marketing, with a track record of driving measurable business impact
• A member-centric, growth-oriented mindset—curious, creative, entrepreneurial, and constantly looking for opportunities to improve performance