Lifecycle Marketing Manager

• **Lifecycle Marketing Manager**
• Location: Santa Barbara, CA preferred; remote candidates considered.
• Employment type: Full-time
• Reports to: Director of Content & Head of Owned Media
• Compensation: $100,000 - $125,000
• **About Intake Breathing**
• Intake Breathing is building the world's most recognized and trusted performance breathing brand. We believe breath is step one: it shapes how people sleep, recover, perform, focus, and show up for life.
• Our patented magnetic nasal breathing system helps people breathe better through their nose so they can sleep better, perform better, and get more out of life. We are a fast-moving DTC company with an engaged customer base and a major opportunity to build stronger, longer-lasting customer relationships.
• **The Role**
• We are looking for a Lifecycle Marketing Manager to own email and SMS programs that improve the customer experience, subscription retention, repeat purchase, and customer lifetime value.
• This is a hands-on role with end-to-end ownership. You will set the roadmap, map customer journeys, build and launch programs in Klaviyo, analyze performance, and continually improve the customer experience.
• The right person combines customer empathy, strong creative judgment, technical Klaviyo expertise, and commercial rigor.
• **What You'll Own**
• **Email, SMS, and Customer Journeys**
• Own the email and SMS roadmap from lead capture through onboarding, post-purchase, retention, and reactivation.
• Build, QA, launch, and maintain campaigns and automated flows in Klaviyo.
• Map and improve welcome, abandonment, transactional, post-purchase, subscription onboarding and renewal, churn prevention, replenishment, cross-sell, and win-back journeys.
• Own triggers, timing, conditional logic, exclusions, dynamic content, and integrations.
• Maintain a clear campaign calendar and reliable production process.
• Partner with Content and Creative while remaining accountable for the accuracy, quality, and performance of every send.
• Protect deliverability, consent, list health, and the overall customer experience.
• **Segmentation, Testing, and Optimization**
• Use customer behavior, purchases, engagement, and subscription status to build segments and personalize communications.
• Run a structured testing roadmap across audiences, messaging, creative, offers, timing, and flow logic.
• Document what works and use those learnings to improve future campaigns and journeys.
• Identify broken paths, conflicting messages, and missed opportunities before they become customer or revenue problems.
• **Analytics and Reporting**
• Establish baselines and targets for lifecycle revenue, repeat purchase, subscription retention, churn, and customer lifetime value.
• Maintain clear dashboards and share weekly performance results, recommendations, and next steps with Marketing.
• **Customer Insights, Referral, and Advocacy**
• Turn customer interviews, reviews, social comments, support themes, and purchase behavior into lifecycle and messaging improvements.
• Help maintain a consistent customer-interview program and share findings across Marketing, Product, and Customer

Experience

• Improve review collection and referral and advocate journeys, including onboarding, rewards, re-engagement, and reporting.
• Partner with Product and technical resources when program improvements require changes outside Klaviyo.
• **What You Bring**
• 4+ years of hands-on lifecycle, CRM, retention, or email marketing experience in DTC or ecommerce.
• Advanced Klaviyo expertise, including automated journeys, segmentation, testing, deliverability, and troubleshooting.
• Experience owning email and SMS programs from strategy through execution and reporting.
• A track record of improving retention, repeat purchase, subscription performance, or customer lifetime value.
• Strong understanding of Shopify customer and order data, ecommerce events, and platform integrations.
• Strong analytical skills and the ability to turn performance data into an action plan.
• Excellent QA habits across audiences, flow logic, timing, links, rendering, and exclusions.
• Strong writing, messaging, and creative judgment.
• High ownership, clear communication, and the ability to manage multiple priorities without heavy oversight.
• **Bonus Experience**

Experience with subscription-based dtc businesses

• Hands-on Stay.ai experience, including subscription retention, cancellation flows, and Shopify/Klaviyo integration.
• Experience with health, wellness, or other consumer brands.
• Figma proficiency for journey mapping or email design.
• Experience with customer research, referral, loyalty, or advocacy programs.
• Familiarity with cohort analysis and subscription-retention reporting.