Performance Marketing Manager

Key

Responsibilities

• 1. Develop and execute the go-to-market strategy for Philippines’s foreign trade and cross-border e-commerce ecosystem, aligning with PingPong’s revenue goals.
• 2. Take on independent revenue KPIs together with the customer conversion team, and jointly take responsibility for the entire business lifecycle from customer acquisition, registration, activation, to retention.
• 3. Focus on the small customer segment, including small businesses, freelancers, and other users, primarily through a customer self-service business model.
• 4. Flexibly acquire customers in bulk through various online and offline channels, including but not limited to influencer marketing, social media, affiliate programs, SEO & SEM, offline partnerships, and other channels.
• 5. Collaborate with the customer conversion, risk and product operation team to establish a support system that enables customers to independently use cross-border payment services, including videos, documentation, Q&A, and more.
• 6. Continuously adjust marketing, pricing, product, risk and other related strategies and policies to support business growth through ongoing funnel analysis, market research, customer interviews and competitor analysis to maintain market competitiveness.
• 7. Collaborate with the customer conversion team to independently and completely close the revenue targets set by the company.
• 8. Continuously optimize marketing ROI and improve business profits by refining content, leveraging viral/fission growth strategies, and other methods.
• 9. Will be partially responsible for local brand marketing in the Philippines and the go-to-market marketing work for the direct sales team.
• Key Requirements (Experience & Skills)
• Essential:
• 1. 4+ years of marketing experience in cross-border e-commerce, fintech, payments, or SaaS.
• 2. Proven track record in the Philippines market – understanding of local freelancer and SMB business behavior (especially BPO and Virtual Assistant), business culture, and digital landscape.
• 3. Have experience in independently taking on revenue business targets via digital marketing and achieving strong results.
• 4. Have hands-on experience across the full spectrum of customer acquisition channels, including SEO/SEM, influencer marketing, social media marketing, viral/fission marketing, and offline partnership acquisition.
• 5. Hands-on experience with social media management (Instagram, FB, LinkedIn, X), content tools (Canva, mobile video editors).
• 6. Have extensive experience in marketing and acquiring customers targeting individuals and small micro-enterprises, with strong results achieved.
• 7. Strong analytical skills: ability to use Google Analytics and native insights to drive decisions.
• 8. Experience with lifecycle marketing (email, push notifications, in-app messaging) and customer journey mapping.
• 9. Excellent written and verbal English (ability to work with global teams).
• Preferred:
• 1. Existing network of Philippines Freelancer influencers and associations.
• 2. Have experience in acquiring customers through establishing partnerships.
• 3. Have experience in marketing local financial product brands in the Philippines.
• 4. Knowledge of CRM platforms (e.g., Braze, HubSpot, Salesforce) is a plus.