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jobs/first page

Performance Marketing Specialist

company
First Page
location
India
posted
15 Sept
  • ***Looking to take your digital career to a whole new level? Then this role is for you!***
  • First Page is a certified “GREAT PLACE TO WORK” and is a global digital marketing firm that transforms the way companies do business online. Since 2011 our mission has been to create amazing digital experiences by implementing game-changing digital strategies. As APAC’s highest-rated digital agency, First Page has seen insane growth and won numerous awards over the past 3 years.
  • **The Role:**
  • We're looking for a hands-on Performance Marketing Specialist to own full-funnel paid media execution across Google, Meta, TikTok, and emerging platforms.
  • You’ll work closely with strategists, creatives, and account managers to turn business objectives into campaigns that deliver real results.
  • The ideal candidate is analytical, detail-oriented, and confident managing multi-channel campaigns end-to-end.
  • **What You’ll Do:**
  • **Planning & Setup**
  • Interpret briefs and translate them into structured media plans
  • Build and launch campaigns across
  • **Google Ads, Meta Ads & TikTok Ads**
  • Ensure clean setup: targeting, budgets, naming conventions, and tracking
  • **Tracking & Measurement**
  • Work with GA4 and GTM for pixel, event and conversion tracking
  • Ensure accurate data flow and troubleshoot tracking issues where needed
  • **Optimisation & Management**
  • Monitor campaign performance daily (CPA, ROAS, CTR, CVR, CPL)
  • Conduct A/B tests on audiences, creatives and bidding strategies
  • Identify optimisation opportunities and implement improvements
  • Align creatives with performance goals by collaborating with design & content teams
  • **Reporting & Insights**
  • Build performance reports in Looker Studio or similar tools
  • Share weekly/monthly insights and next-step recommendations
  • Present results to internal team and account managers (clients when required)
  • **Requirements:**
  • **2–3 years hands-on experience**
  • running paid ads (agency preferred)
  • Strong execution skills across Google Ads + Meta Ads
  • Experience with TikTok Ads is a bonus (not mandatory)
  • Comfortable with GA4, GTM, and data interpretation
  • Analytical and detail-oriented — you care about accuracy
  • Able to manage multiple accounts while meeting deadlines
  • Communicates clearly with both internal teams and clients
  • Google Ads or Meta certification is a plus
  • **Success in this Role Means:**
  • Owning campaigns end-to-end with zero setup errors.
  • Meeting or exceeding ROAS and efficiency targets.
  • Producing actionable insights that lead to measurable improvements.
  • Demonstrating initiative, accountability, and forward-thinking optimisation.
  • **Interview Process**
  • 1. Application review
  • 2. First interview (HR/Hiring Manager)
  • 3. Technical interview or short assessment
  • 4. Final interview with Team Lead/Leadership
  • 5. Offer

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