Performance Marketing Specialist

• **Company Description**
• Mobikasa is a full-service global digital agency that helps ambitious brands turn digital investments into measurable business growth. Headquartered in Miami, the company delivers high-performance solutions and digital experiences that combine strategy, creativity, and engineering excellence. Since 2011, Mobikasa has partnered with growth-stage and enterprise clients to build scalable storefronts, custom applications, and results-driven marketing across sectors such as fashion, beauty, health, wellness, and government. Cross-functional teams manage projects ranging from replatforming and cloud infrastructure to design and accessibility compliance. Mobikasa is trusted to solve complex challenges and drive revenue, retention, and reach for its clients.
• **Role Description**
• This is a full-time hybrid role for a Performance Marketing Specialist based in New Delhi, with flexibility for some work from home. The Performance Marketing Specialist will plan, execute, and optimize digital campaigns across channels such as search, social, display, and remarketing to drive traffic, conversions, and

Roas

• Daily responsibilities include managing ad accounts, building and refining audiences, setting up tracking pixels, and monitoring campaign performance using analytics tools and dashboards. The role involves conducting A/B tests, adjusting bids and budgets, optimizing landing pages in collaboration with design and development teams, and preparing clear performance reports and insights for stakeholders. The specialist will also work closely with cross-functional teams to align campaigns with client objectives, ensure brand consistency, and identify new growth opportunities.
• **Qualifications**
• Expertise in performance marketing channels and tools, such as paid search (e.g., Google Ads), paid social (e.g., Meta, LinkedIn), and display/remarketing platforms.
• Strong analytical and reporting skills, including experience with Google Analytics or similar analytics tools, conversion tracking, and data-driven optimization.
• Ability to manage campaign budgets, bids, and pacing to achieve target KPIs such as CPA, ROAS, and customer acquisition metrics.
• Experience in A/B testing, audience segmentation, and landing page optimization in collaboration with design, content, and development teams.
• Solid understanding of digital marketing fundamentals, including funnel strategy, attribution models, and basic SEO concepts.
• Proficiency with spreadsheets and dashboards for performance tracking, forecasting, and presenting insights to internal teams and clients.
• Excellent written and verbal communication skills, with the ability to explain complex performance data in a clear and actionable manner.
• Demonstrated ability to work effectively in hybrid environments, manage multiple campaigns simultaneously, and meet deadlines with attention to detail.
• Bachelor’s degree in Marketing, Business, Economics, or a related field; relevant certifications (e.g., Google Ads, Google Analytics, Meta Blueprint) are a plus