PPC & Performance Marketing Executive

• **JD - PPC & Performance Marketing Executive**
• **Company: Trafasa Technology Pvt. Ltd.**
• **Location: Kolkata**
• **Work Mode: Work from Office (WFO)**
• **Employment Type: Full-Time**
• **Department: Marketing & Growth**
• **Reporting To: Head - Digital Marketing/Marketing**
• **Experience: Preferably 2.5–4 years of hands-on PPC / Performance Marketing experience**
• **CTC: Up to ₹3.0–3.5L (In Hand), depending on skills and experience**
• ***About Trafasa:***
• Trafasa Technology Pvt. Ltd. is a DPIIT-recognized technology startup building an integrated, AI-enabled B2B procurement ecosystem connecting businesses, procurement professionals and vendors.
• The Trafasa ecosystem includes Trafasa Source, our AI-enabled Procure-to-Pay platform; Trafasa Exchange, our B2B marketplace; Trafasa Circle, our verified vendor network; along with solutions for RFQs, quotations, auctions, purchase orders, GRN, invoicing, payments, vendor intelligence, spend analytics and enterprise integrations.
• We are looking for a highly execution-oriented PPC & Performance Marketing Executive who can help Trafasa acquire relevant buyers, businesses, procurement professionals and vendors through measurable digital campaigns.
• ***Key Responsibilities:***
• · The candidate will be responsible for planning, executing, monitoring and continuously optimizing paid digital campaigns.
• · Google Ads - Lead Generation
• · Create and manage Google Search campaigns.
• · Conduct commercial and high-intent keyword research.
• · Develop campaign and ad-group structures.
• · Write and test compelling ad copies.
• · Manage keyword match types and negative keywords.
• · Monitor search terms and continuously improve traffic quality.
• · Optimize bids, budgets, targeting and campaign performance.
• · Improve Quality Score and landing-page relevance.
• · Manage remarketing/display campaigns where relevant.
• · LinkedIn & B2B Advertising & Lead Generation
• · Assist in planning and executing LinkedIn campaigns targeting businesses and professional decision-makers.
• · Support lead-generation and account-focused campaigns.
• · Knowledge of Meta Ads is an added advantage.
• · Lead Generation & Conversion Optimization
• The role is not simply about generating clicks. The candidate will be expected to focus on qualified business outcomes.
• · Generating qualified B2B leads at an efficient acquisition cost.
• · Monitoring the complete funnel from impression → click → landing page → lead → qualified lead.
• · Working with the marketing and sales teams to understand lead quality.
• · Identifying campaigns and keywords generating genuine business opportunities.
• · Improving landing-page conversion rates.
• · Conducting structured A/B tests on ads, audiences, keywords and landing pages.
• Tracking & Analytics
• · The candidate should be comfortable working with:
• · Google Analytics 4 (GA4).
• · Google Tag Manager (GTM).
• · Conversion tracking.
• · UTM parameters.
• · Google Sheets/Excel.
• · Campaign dashboards and reporting.
• The successful candidate should be able to explain not only what happened to campaign performance, but why it happened and what should be done next.
• ***Key Performance Indicators (KPIs):***
• The candidate's performance will primarily be evaluated on:
• · Number of qualified leads generated.
• · Cost per qualified lead.
• · Conversion rate.
• · Campaign CTR and

Cpc

• · Lead quality.
• · Improvement in campaign efficiency.
• · Landing-page conversion performance.
• · Effective utilization of advertising budgets.
• · Contribution of paid campaigns to buyer/vendor acquisition and business pipeline.
• We will value business outcomes over vanity metrics. High impressions or clicks without relevant leads will not be considered successful campaign performance.
• ***What We Are Looking For:***
• We want a hands-on performance marketer, not someone who only knows how to create campaigns inside an advertising dashboard.
• The right candidate should be curious about numbers, comfortable experimenting, capable of identifying why a campaign is or isn't working, and motivated by measurable business results.
• ***Job Type: Full-Time***
• ***Location: Kolkata – Work from Office***
• ***CTC: Up to ₹3.0–3.5L (In-Hand)***
• Pay: ₹300,000.00 - ₹350,000.00 per year
• Work Location: In person