Careers at XMONDO HAIR
Retention Marketing Manager
- company
- XMONDO HAIR
- location
- Jersey City, NJ, United States
- work mode
- hybrid
- posted
- 24 Sept
- **Jersey City, NJ | Hybrid — three days per week in office**
- **$85,000–$105,000 base salary depending on experience.**
- XMONDO Hair is looking for a Retention Marketing Manager to grow customer loyalty, drive repeat purchases, and strengthen the customer experience.
- This person will own our retention strategy, from turning first-time buyers into repeat customers to helping longtime customers discover their next favorite product. You’ll lead our relationship with our full-service email and SMS agency, setting priorities, reviewing creative, and pushing performance forward.
- You’ll work closely with our product marketing, creative, and customer service teams to understand what customers need and turn those insights into meaningful growth.
- We’re looking for someone who combines strong brand judgment with commercial thinking and takes ownership of making the customer experience better.
- What You’ll Do
- Develop and lead the retention strategy for XMONDO Hair, with clear goals for repeat purchases, customer lifetime value, and profitable growth.
- Lead our relationship with email sms agency, setting direction, providing feedback, and holding the agency accountable to agreed goals and deliverables.
- Review and approve email and SMS messaging, creative, and offers to ensure everything feels on brand and accurate.
- Shape the email and SMS calendar with our agency and Product Marketing Manager, supporting launches, promotions, product education, and ongoing engagement.
- Identify what brings customers back and what prevents them from returning—using purchase behavior, customer feedback, and performance data.
- Develop strategies that encourage second purchases, timely replenishment, complementary product discovery, and reactivation.
- Improve the post-purchase experience through useful product education, routine recommendations, and coordinated customer communication.
- Grow our email and SMS audiences through better signup opportunities and welcome experiences.
- Set a consistent testing agenda with Hustler across automated flows, segmentation, messaging, creative, offers, and timing.
- Evaluate and develop loyalty, referral, and customer appreciation initiatives where there is a clear business opportunity.
- Partner with customer service to identify recurring questions and friction points, and coordinate improvements with the relevant teams.
- Track retention performance and turn insights into clear recommendations, priorities, and next steps.
- Manage retention budgets and evaluate agency costs, platform spending, and promotional offers against results.
- Who You Are
- You have experience in retention or lifecycle marketing for an ecommerce or consumer brand.
- You have helped improve repeat purchases, customer engagement, or customer lifetime value.
- You understand email and SMS strategy, automated flows, segmentation, testing, and deliverability.
- You have enough hands-on platform experience to evaluate an agency’s recommendations and recognize opportunities for improvement.
- You have managed an agency or external marketing partner and know how to give clear, constructive direction.
- You combine strong copywriting and creative judgment with an analytical mindset.
- You can connect customer behavior and performance data to practical business decisions.
- You understand how to drive sales without relying on constant discounts.
- You are organized, collaborative, and comfortable coordinating work across teams.
- You bring ideas forward, take ownership of outcomes, and create momentum without constant direction.
- Experience with loyalty, referral, or other customer retention programs is a plus.
- Beauty or hair experience is strongly preferred, but not required.
- Compensation & Benefits
- Competitive salary
- Health care benefits
- Paid time off
- 401(k)
- Hybrid work schedule
- Additional Info
- This is a hybrid role based in Jersey City, with three days per week in the office.
- XMONDO Hair is an equal-opportunity employer. We welcome qualified applicants of all backgrounds.