Senior Paid Media Manager

• **🚀 Senior Paid Media Manager (In-house role with huge potential)**
• 📍
• **Location:**
• South Yorkshire (In-office role to start, flexibility to follow)
• 🧭
• **Reports to:**
• Head of Digital Marketing
• 🌟
• **Level:**
• Senior
• 💷
• **Salary:**
• £50,000–£60,000 DOE
• 🕒
• **Employment Type:**
• Full-time, Permanent
• **🚀 About the Role**
• Our client is a fast-growing education business generating thousands of leads through digital marketing, webinars, live events, memberships and online learning programmes.
• They're now looking for an ambitious
• **Senior Paid Media Manager**
• to become the
• **first in-house Paid Media specialist**
• taking ownership of their paid acquisition strategy while helping build an internal paid media function from the ground up.
• Initially, you'll work closely with external agency partners, ensuring campaigns across
• **Meta and Google**
• are delivering exceptional commercial results. However, this role is much more than agency management.
• Over the next
• **6–12 months**
• you'll progressively
• **bring Paid Media in-house**
• taking direct ownership of campaign management, strategy, optimisation and reporting while reducing reliance on external agencies and helping shape the future structure of the team.
• This is a fantastic opportunity for someone who enjoys being both
• **strategic and hands-on**
• and wants to build something from the ground up rather than inherit an established function.
• **🎯 Key Responsibilities**
• **📈 Paid Media Strategy & Performance**
• ✅ Own paid acquisition performance across
• **Meta, Google and emerging paid channels**
• ✅ Develop strategies that drive lead generation, customer acquisition and profitable revenue growth.
• ✅ Build robust creative testing frameworks to continually improve campaign performance.
• ✅ Identify and test new acquisition opportunities, channels, AI tools and emerging technologies.
• **🎯 Hands-On Campaign Management**
• ✅ Be comfortable
• **rolling up your sleeves**
• and managing
• **Meta Ads**
• and
• **Google Ads**
• campaigns directly.
• ✅ Initially oversee agency-delivered campaigns while progressively increasing your own hands-on ownership.
• ✅ Within
• **6–12 months**
• transition campaign management and optimisation in-house where commercially appropriate.
• ✅ Continually optimise budgets, audiences, creative and bidding strategies to improve ROI and reduce acquisition costs.
• **🤝 Agency & Stakeholder Management**
• ✅ Manage and challenge external agency partners to maximise performance and value.
• ✅ Build strong relationships across CRM, Marketing, Automation and Sales teams to improve the customer journey.
• ✅ Influence senior stakeholders using commercial insight, reporting and performance analysis.
• **📊 Reporting & Attribution**
• ✅ Develop best-in-class reporting, attribution and performance dashboards.
• ✅ Provide clear commercial insight around lead quality, customer acquisition cost, ROAS and revenue contribution.
• ✅ Use data to influence business decisions and future marketing investment.
• **🚀 Building the In-House Function**
• ✅ Become the organisation's Paid Media expert.
• ✅ Build internal Paid Media capability, processes and best practice.
• ✅ Lead the transition from outsourced delivery to an in-house Paid Media function over the next 6–12 months.
• ✅ Help shape future team structure, hiring plans and long-term Paid Media strategy as the business continues to grow.
• **🌟 What We're Looking For**
• ✅ Extensive experience managing high-performing
• **Meta Ads**
• and
• **Google Ads**
• campaigns.
• ✅ Strong background in Paid Media, Performance Marketing or Customer Acquisition.
• ✅ A proven track record of generating leads, improving conversion rates and delivering profitable growth.
• ✅ Experience managing agencies while also being confident running campaigns yourself.
• ✅ Someone who enjoys being
• **hands-on**
• not simply managing external suppliers.
• ✅ Experience building or developing in-house Paid Media capability, processes or teams.
• ✅ Strong understanding of attribution, reporting and performance measurement.
• ✅ Excellent stakeholder management and commercial influencing skills.
• ✅ Highly analytical, commercially minded and results driven.
• **⭐ Highly Desirable**
• ⭐ Experience within education, coaching, memberships, events or information products.
• ⭐

Experience managing webinar acquisition funnels

• ⭐ HubSpot experience.
• ⭐ Experience using AI tools, conversational marketing or chatbot platforms.
• ⭐ Previous experience bringing Paid Media capability in-house from agency partners.
• **💡 About You**
• ✅ You're equally comfortable discussing commercial strategy in the boardroom as you are optimising campaigns inside
• **Meta Ads Manager**
• or
• **Google Ads**
• ✅ You love building functions, improving processes and creating scalable ways of working.
• ✅ You're commercially driven and obsessed with improving lead quality, ROAS and customer acquisition.
• ✅ You're naturally curious and always looking for new channels, technologies and opportunities.
• ✅ You thrive in high-growth businesses where you can genuinely shape the future.
• **🎁 What's in it for You?**
• 🚀 Be the
• **first dedicated Paid Media hire**
• in a rapidly growing business.
• 📈 Build an in-house Paid Media function from the ground up.
• 🎯 Enjoy genuine ownership of strategy, performance and future team development.
• 🤝 Work alongside experienced agency partners before transitioning capability internally.
• 💡 Influence business strategy and play a key role in future growth.
• 💼 Competitive salary of
• **£50,000–£60,000 DOE**
• 📈 Excellent long-term career progression as the digital marketing team expands.
• **🌟 Ready to build something from the ground up?**
• If you're a commercially minded Paid Media expert who enjoys being hands-on, wants to own both strategy and execution, and is excited by the opportunity to
• **bring a successful Paid Media function in-house**
• we'd love to hear from you.
• **Apply today!**