Senior Website CRO Manager (Conversion Rate Optimization)
- company
- Action Tour Guide
- location
- Mumbai, Maharashtra, India
- work mode
- onsite
- posted
- 22 Sept
- **Requirement:**
- Full Time, In-Office (Marol, Andheri (E)), 12-9 pm role
- **Company Description**
- Action Tour Guide (actiontourguide.com) offers over 200 self-guided, GPS-enabled driving and walking tours across the United States, Europe, Mexico, and Asia. More than 2 million tourists use our apps annually.
- The company focuses on providing flexible, immersive tour experiences that travelers can enjoy at their own pace. Its technology-driven approach combines high-quality audio storytelling with accurate navigation to enhance every journey.
- Team members contribute to a growing portfolio of digital tours, helping shape how global travelers explore destinations. The work environment values innovation, user experience, and continuous improvement of its tour platform.
- **Role Description**
- The Senior Website CRO (Conversion Rate Optimization) Manager is a full-time, on-site role based in Mumbai.
- This role is responsible for analyzing user behavior on the website, identifying conversion bottlenecks, and designing data-driven experiments to improve key metrics such as sign-ups, purchases, and engagement.
- The position involves planning and running A/B and multivariate tests, collaborating with web design and content teams to optimize page layouts, messaging, and user flows, and managing CRO-related projects from concept through implementation.
- The Senior CRO Manager will work closely with e-commerce and marketing stakeholders to align optimization efforts with revenue and growth goals, monitor performance through web analytics tools, and produce clear reports and recommendations. The role also includes overseeing content updates in the CMS, ensuring that changes are consistent with brand standards and user experience best practices.
- This role will also oversee our Canada-based SEO agency, setting strategy and reviewing performance to grow organic revenue across our websites.
- **Qualifications**
- Strong proficiency in Web Analytics tools (e.g., Google Analytics, Google Tag Manager, heatmapping and session replay tools) and the ability to interpret data to drive CRO decisions.
- Experience with Content Management systems and workflows, including publishing, updating, and optimizing website content for conversion and usability.
- Demonstrated Project Management skills, including planning, prioritizing, and coordinating CRO initiatives across cross-functional teams.
- Background in E-Commerce optimization, with experience improving conversion funnels, checkout flows, and product or service pages.
- Solid understanding of Web Design principles, UX/UI best practices, and the ability to collaborate effectively with designers and developers.
- Experience leading A/B and multivariate testing programs, including hypothesis development, test setup, analysis, and documentation of learnings.
- Excellent analytical, problem-solving, and communication skills, with the ability to present findings and recommendations to non-technical stakeholders.
- Prior SEO experience.
- Bachelor’s degree in marketing, business, data analytics, computer science, or a related field; advanced certifications in CRO, analytics, or UX are a plus.
- Prior experience in a senior CRO, growth, or digital optimization role within a consumer-facing digital product or travel/e-commerce environment is highly beneficial.
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