Business Development Manager, International Ecommerce & Trade

• **About Lifely**
• Lifely is an Australian ecommerce business creating practical, well-designed furniture and home products. Product, brand, ecommerce, supply, operations, and customer experience work closely together.
• **About the role**
• Reporting to the Chief Operating Officer, this role combines commercial strategy, hands-on execution, and managerial ownership. You will identify, validate, launch, and scale ecommerce, B2B, and trade routes across Australia, the United States, Asia, and Southeast Asia.
• This is not a telemarketing or lead-generation role. You must move opportunities from business case through negotiation, launch, and measurable revenue.
• **What you will own**
• Build the international growth plan across priority countries, customer segments, and commercial channels.
• Develop B2B and trade revenue through retailers, distributors, designers, property partners, marketplaces, and commercial procurement.
• Own opportunities end to end: research, targeted origination, business case, negotiation, pilot, launch, and revenue conversion.
• Create commercial cases covering demand, pricing, margin, inventory, fulfilment, returns, compliance, risk, and implementation.
• Lead proposals, negotiations, pilot agreements, and internal decision papers.
• Lead cross-functional execution with Ecommerce, Marketing, Product, Supply, Finance, and Operations.
• Set priorities and hold internal owners, agencies, partners, and future team members accountable for delivery.
• Build reliable pipeline, revenue, and margin forecasts with clear stages, decision gates, and ownership.
• Report transparently on assumptions, blockers, risks, performance, and what must change.
• **What success looks like**
• Within 90 days, a focused country and channel plan, qualified B2B and trade pipeline, and transparent reporting rhythm are operating.
• Within six months, priority opportunities have converted into signed pilots or commercial agreements, with at least one route generating revenue.
• Within 12 months, at least one new market or channel produces repeatable revenue and measurable gross margin. • Commercial decisions are faster because the economics, risks, next actions, and accountable owners are visible.
• ### Requirements
• **Must-haves**
• Five or more years in business development, commercial growth, partnerships, trade, channel development, or market expansion.
• Proven B2B or trade results, including deals you personally progressed through negotiation to revenue. • Experience scaling ecommerce or consumer products across more than one country.
• Ability to build commercial cases covering revenue, margin, cost, risk, and operational feasibility. • Strong negotiation, proposal writing, stakeholder management, and executive communication.
• Ability to combine strategy with hands-on execution and management of contributors
• Clear, direct, transparent communication with strong working English.
• Reliable Australian business-hour overlap from the Philippines.
• **Strong pluses**
• Experience across Australia, the United States, Asia, or Southeast Asia.
• Furniture, home, consumer goods, retail, wholesale, property, distribution, marketplace, or trade-channel experience.
• Understanding of Shopify economics, cross-border logistics, inventory, fulfilment, returns, and product margin.
• Experience building a CRM, pipeline, or business development process from the ground up.
• Practical use of AI for research, commercial modelling, proposals, and workflow improvement. Not a fit
• Telemarketing or high-volume cold-calling profiles without ownership of deals, launches, or revenue.
• Lead-generation specialists who hand opportunities over before negotiation and conversion.
• Strategy-only profiles that do not execute and own results.
• ### Benefits
• Build Lifely's international commercial growth function with direct access to the

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• Shape where and how Lifely expands across ecommerce, B2B, trade, and partnerships.
• Work across a real product, ecommerce, supply, operations, and customer system.
• Own opportunities from research and business case through launch, revenue, and margin.
• Work remotely from the Philippines with reliable Australian business-hour overlap.