Sr. E-commerce Brand Manager - PETS

**SALARY

Usd

• $44K ANNUAL**
• **PLEASE SUBMIT YOUR RESUME IN ENGLISH!**
• **About the Role**
• We’re looking for an experienced Ecommerce Brand Manager to take full ownership of a pet DTC brand built around continuous new color and pattern releases to drive repeat purchases.
• This is an end-to-end ownership role. You will be accountable for the brand’s overall performance across channels, including acquisition, conversion, retention, and new product launches.
• **Direct experience managing and growing a Shopify DTC brand is required.**
• You should have a proven ability to translate performance data into strategies that improve sales, conversion rates, and repeat purchases. Strong Amazon experience is highly preferred.
• You will direct a shared in-house PPC manager and a shared email specialist, coordinate with our Shopify manager, and work closely with our Product &

Wholesale manager on new release timing

• **About Us**
• We are a multi-brand pet products company focused on direct-to-consumer sales. This role oversees our single-purchase brand, which sells primarily through Amazon and TikTok, with Shopify as a secondary channel.
• The brand depends on a steady cadence of new product releases and effective repeat-purchase strategies to drive revenue.
• **What You’ll Do**
• **Own overall brand performance and strategy**
• across channels, connecting acquisition, conversion, and repeat purchases into a cohesive growth strategy.
• **Direct the in-house PPC manager’s work across Meta and Google**
• reviewing performance against KPIs and adjusting strategy as needed.
• **Manage relationships with our Amazon and Chewy PPC agencies**
• holding them accountable for performance and results.
• **Own the strategy and roadmap for landing page testing and website conversion rate optimization**
• coordinating execution with our Shopify manager to improve the customer purchase journey.
• **Lead repeat-purchase and retention strategy**
• working with the shared email specialist to build programs that convert first-time buyers into repeat customers and strengthen the brand’s existing email marketing efforts.
• **Coordinate with affiliate and creator coordinators**
• to maximize brand impressions and reach across social platforms.
• **Work with the social media team**
• to align organic content, posting cadence, and audience engagement with paid advertising and creator efforts to support brand visibility and sales.
• **Coordinate with the SEO team**
• to strengthen visibility across traditional search engines and emerging AI-powered search and discovery tools.
• **Partner with the Product & Wholesale Manager on new color and pattern releases**
• ensuring marketing campaigns, emails, and landing pages are ready ahead of each launch.
• **Report directly to the CEO**
• on overall brand performance, including sales trends, customer acquisition cost (CAC), return on ad spend (ROAS), lifetime value (LTV), and repeat-purchase rate.
• **Regularly analyze GA4, Triple Whale, and platform dashboards**
• to identify trends, inefficiencies, and growth opportunities across the full funnel.
• **What We’re Looking For**
• **4–7 years of experience in ecommerce brand management or growth marketing**
• ideally with direct experience in single-purchase or non-subscription DTC businesses.
• **Shopify experience is required.**
• You must have direct experience managing and growing a Shopify DTC brand, including improving storefront performance, conversion rates, and the customer purchase journey.
• **Proven ownership of brand or ecommerce business results**
• with the ability to explain the strategies you led and their measurable impact.
• **Strong Amazon experience is highly preferred**
• including familiarity with Amazon Seller Central, listing optimization, and coordinating PPC strategy with agencies.
• Strong marketplace knowledge across Amazon, TikTok Shop, and major retail marketplaces.
• Demonstrated experience improving repeat-purchase rates through email or lifecycle marketing, alongside first-time customer acquisition.
• Experience directing an internal PPC specialist and external agencies, with clear expectations and accountability for results.
• Experience using tools such as GA4, Klaviyo, Triple Whale, Shopify, and Amazon Seller Central.
• Strong analytical skills and sound judgment when balancing acquisition spend, retention investment, and new product timing.
• A curious, persistent, and action-oriented approach, with the ability to take ownership of outcomes across an entire brand.
• **Work Style**
• Reports directly to the CEO, with full ownership of one brand’s performance and light oversight of two additional brands.
• Fast-paced, highly collaborative, and results-driven environment.
• We value urgency, clarity, ownership, and people who bring both strategic thinking and strong execution.