Senior Brand Manager – E-commerce (Shopify & Marketplaces)

• **Compensation:**
• $44,000 USD annually
• **Please submit your resume in English**
• **About the Role**
• We’re looking for an experienced Senior Brand Manager with a strong e-commerce background to take full ownership of a pet products brand’s strategy, growth, and overall performance.
• You should have experience owning a brand’s commercial results, including customer acquisition, website conversion, retention, and product launches. Ownership means being accountable for business outcomes; you do not need to have founded your own brand.
• Strong Shopify experience is essential. You will lead our Shopify growth strategy while overseeing performance across Amazon and TikTok Shop. You will direct a shared in-house PPC manager and email specialist, coordinate execution with our Shopify manager, and work closely with our Product &

Wholesale manager on new releases

• **About Us**
• We are a multi-brand, DTC-first pet products company. This role focuses on our single-purchase brand, which sells primarily through Amazon and TikTok Shop, with Shopify as a secondary channel and an area for growth.
• The brand is built around continuous new color and pattern releases, supported by effective marketing, a strong shopping experience, and repeat purchases.
• **What You’ll Do**
• **Own the brand’s overall performance:**
• Set strategy, priorities, and growth plans across Shopify, Amazon, TikTok Shop, and other relevant channels.
• **Lead Shopify growth:**
• Own the roadmap for improving storefront revenue, conversion rate, average order value, and repeat purchase rate.
• **Guide merchandising and customer experience:**
• Work with our Shopify manager to improve product pages, collections, navigation, landing pages, bundles, and cross-selling opportunities.
• **Own conversion optimization:**
• Identify friction in the shopping journey, prioritize tests, and coordinate improvements across mobile and desktop experiences.
• **Direct paid acquisition:**
• Guide the shared PPC manager’s Meta and Google efforts, aligning campaign strategy, landing pages, offers, and spending with brand goals.
• **Manage marketplace agencies:**
• Own relationships with our Amazon and Chewy PPC agencies, review results, and hold them accountable to agreed targets.
• **Strengthen retention:**
• Partner with the shared email specialist to develop Klaviyo campaigns and lifecycle programs that turn first-time buyers into repeat customers.
• **Lead coordinated product launches:**
• Align with the Product & Wholesale Manager on new color and pattern releases, ensuring storefront updates, email, paid campaigns, and organic content are ready ahead of launch.
• **Align brand messaging:**
• Ensure product positioning, creative direction, and promotional messaging are consistent across the storefront, marketplaces, email, and social channels.
• **Coordinate brand visibility:**
• Work with affiliate, creator, social media, and SEO teams to connect reach and product discovery with measurable commercial results.
• **Make data-driven decisions:**
• Use Shopify, GA4, Triple Whale, Klaviyo, and marketplace dashboards to identify opportunities and prioritize investment.
• **Report directly to the CEO:**
• Present sales trends, CAC, ROAS, LTV, conversion rate, average order value, and repeat purchase rate, alongside clear recommendations and next steps.
• **What We’re Looking For**
• 4–7 years of experience in brand management, e-commerce, or growth marketing, with direct accountability for an e-commerce brand’s performance.
• **Demonstrated ownership of a brand’s growth strategy and commercial results**
• including coordinating multiple channels and teams.
• **Strong Shopify experience**
• with proven involvement in storefront growth, merchandising, conversion optimization, and promotional planning.
• Experience improving repeat purchases through email, lifecycle marketing, and product launch strategies.
• Experience with single-purchase or non-subscription DTC brands, ideally involving frequent product releases.
• Working knowledge of Amazon and TikTok Shop, with the ability to evaluate marketplace performance and direct specialists or agencies.
• Experience using Shopify, GA4, Klaviyo, Triple Whale, and Amazon Seller Central.
• Ability to set priorities for shared specialists, coordinate execution, and hold internal teams and external partners accountable.
• Strong analytical and commercial judgment when balancing acquisition spending, retention investment, promotions, and launch timing.
• Clear communication, strong follow-through, and confidence presenting recommendations directly to the

Ceo

• **Work Style**
• Report directly to the CEO, with full ownership of one brand’s performance and light oversight visibility into two additional brands.
• Work closely with shared marketing specialists, our Shopify manager, external agencies, and the Product &

Wholesale manager

Bring urgency, clarity, ownership, and a practical approach to turning strategy into results.