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Shopping agent

ChatGPT

ChatGPT's shopping features research products across the web, ask clarifying questions and compare options, with buyers completing the purchase on the retailer's own site.

Visit operator.chatgpt.com (opens in a new tab)
  • Embedded in LLM

Listing data refreshed Built from public product pages and documentation. SourcesClaim this listing

ecommerceguide summary

ChatGPT's shopping features research products across the web inside the ChatGPT web and mobile apps. Shopping research asks clarifying questions, reviews sources and builds a comparison guide, drawing on chat memory. Buyers finish the purchase on the retailer's own site or an in-app browser, as OpenAI ended Instant Checkout in March 2026 to focus on product discovery. Available to logged-in Free, Go, Plus and Pro users. Target, Walmart, Sephora, Nordstrom, Instacart, Etsy and Shopify merchants appear.

Why it stands out

OpenAI dropped Instant Checkout in March 2026, so ChatGPT now handles discovery and leaves payment to retailers.

What ChatGPT does

ecommerceguide editorial
  • Published by OpenAI, running in the ChatGPT web and mobile apps
  • Shopping research asks clarifying questions before recommending products
  • Covers product research, price comparison, gift finding and deal hunting
  • Shoppers pay on the retailer's site, not in chat
  • Open to logged-in Free, Go, Plus and Pro users
  • Amazon listings largely absent as Amazon blocks OpenAI crawlers

How the agent works

From the vendor's own pages
Runs as
Embedded in LLM
Autonomy
Assists checkout
Payment
User's card
Regions
US, UK, EU, global

How to use ChatGPT

From the vendor

  1. Open ChatGPT

    Go to chatgpt.com or open the ChatGPT app and start a new conversation.

  2. Describe what you want to buy

    Tell ChatGPT what you're shopping for, including budget, preferences, and any constraints like size or brand.

  3. Review recommendations

    ChatGPT returns product suggestions with images, prices, pros and cons, and links pulled from across the web.

  4. Refine or compare

    Ask follow-up questions to narrow the list, compare two picks, or find deals and coupons.

  5. Check out via Operator or retailer

    Use ChatGPT's Operator agent to add items to cart and assist with checkout, or click through to the retailer to buy directly.

Works with

Retailers supported

  • Amazon logoAmazon
  • Walmart logoWalmart
  • Target
  • Any retailer

Stores the agent can search or buy from, per the vendor.

Categories and use cases

Sources

ecommerceguide profiles are built from public product information and written for ecommerce teams. We do not test products, and paying never changes where a listing ranks.

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