ecommerce seo audit.

Reads the scheme of the URL finally served, after any redirect, and reports whether it is https.

Reads the meta robots and googlebot tags for noindex and nofollow directives.

Reads robots.txt for a Disallow rule that covers the whole site for every crawler.

Reads the X-Robots-Tag response header, where indexing directives can sit without appearing in the HTML.

Requests the http entry point and reports whether it redirects to https.

Requests /robots.txt and reports the status code it returned.

Looks for an XML sitemap, both at the usual paths and on the Sitemap line in robots.txt.

Requests the apex and www hostnames to see whether both answer with 200 instead of one redirecting to the other.

Requests a path that does not exist and reads the status code returned, rather than the page shown.

Records which sitemaps answered, and states that their listed URLs are not fetched, so none of them are tested for noindex.

Counts the hops between the URL entered and the URL finally served.

Looks for a Sitemap line in robots.txt and reads the URL it points at.

Reads the retrieved sitemap to see whether it parses, whether it is an index or a urlset, and how many loc entries it holds.

Reads the Content-Encoding header on the HTML response to see which compression was applied.

Reads the hreflang annotations on the page and looks for a self referencing entry and an x-default.

Reads the Cache-Control header returned with the HTML document.

Reports whether each sampled page carries a title tag with text in it.

Reports whether the page declares a rel=canonical link in the head.

Compares the canonical URL against the page's own URL, with tracking parameters stripped from both.

Reports whether the page carries a meta description with text in it.

Counts the characters in the title tag and flags the point where Google truncates it.

Reads the lang attribute on the html element and the language code it declares.

Counts the characters in the meta description against the 70 to 160 character band.

Reports whether an og:image tag is present, which is the image a shared link carries.

Reads the character encoding declared in the head.

Compares the meta description against the title tag to see how much of it is repeated.

Reports whether an og:description tag is present, which is the summary a shared link carries.

Reports whether an og:title tag is present, which is the headline a shared link carries.

Detects the brand name from og:site_name, the title or the hostname, then reads whether the title opens with it.

Looks for a link element with an icon rel in the head.

Reads the twitter:card tag and the card type it names.

Reports whether each sampled page carries an h1 with text in it.

Counts the h1 elements in the document.

Counts the img elements carrying an alt attribute against those with none.

Counts the words in the visible text, with script, style and markup stripped out.

Groups the titles of the sampled pages to see whether any two of them are the same.

Counts the internal links in the server HTML of the home page.

Counts the characters in the h1.

Measures how many words the h1 and the title tag share.

Walks the heading levels in document order and reports where a level is skipped.

Counts the external links on the home page and the share of them carrying rel=nofollow.

Compares the bytes of visible text against the bytes of HTML delivered.

Looks for a Product node in the JSON-LD on the sampled product page.

Reads the Product node for name, image, description, brand, sku and gtin or mpn, plus the price, currency and availability inside offers.

Parses every JSON-LD block on the sampled pages and counts the ones that fail.

Counts the JSON-LD blocks and microdata itemtype values on the home page, and lists the types declared.

Looks for a BreadcrumbList node in the JSON-LD on the sampled pages.

Compares every Question name in FAQPage markup against the visible text of the page it is marked up on.

Looks for an Organization, LocalBusiness, OnlineStore or Store node and reads its name and url.

Reads each offers node for an Offer or AggregateOffer type and for an availability value written as a schema.org enum.

Reads an AggregateRating node already on the page for a numeric rating value and a review or rating count, and reports nothing further when there is no such node.

Counts how many times each top-level schema type is declared on a page, so a type emitted twice is visible.

Looks for a WebSite node in the home page JSON-LD.

Counts the microdata itemtype attributes across the sampled pages and lists the types they name.

Looks for a currency-formatted price in the HTML your server returns, rather than one painted later by JavaScript.

Looks for an add to cart form or control in the server HTML of the sampled product page.

Counts the filter and sort parameters linked from the sampled collection page, and reads what robots.txt and that page's own canonical say about them.

Reads robots.txt for a Disallow rule covering an internal search path or query parameter.

Reports whether a product page was reached and fetched, since every product scoped check runs against it.

Looks for stock wording such as in stock or sold out in the visible text of the sampled product page.

Looks for a breadcrumb trail rendered in the markup, separately from any BreadcrumbList schema.

Reads robots.txt for Disallow rules covering the cart and checkout paths.

Reports whether a collection or category page was reached and fetched, since every collection scoped check runs against it.

Counts the links on the sampled collection page that carry a page parameter or a /page/ segment.

Counts the distinct product URLs linked from the sampled collection page.

Ranks the hosts serving images across the sampled pages.

Reads og:type and the product:price:amount and product:price:currency tags on the sampled product page.

Counts the scripts in the head that carry neither async nor defer.

Measures the bytes of the HTML document itself, before any image, script or stylesheet loads.

Counts the img elements that declare width and height against those that leave the size to CSS.

Counts the stylesheets loaded in the head without a media condition.

Counts the distinct external hosts serving scripts to the page.

Records the wall-clock time this audit waited for the HTML response, from one request, from one location.

Counts the img elements in the document.

Counts the img elements carrying loading=lazy.

Measures the total bytes of the inline style blocks in the document.

Counts the preconnect and dns-prefetch link hints declared in the head.

Reports whether the page declares a viewport meta tag.

Reads the viewport tag for width=device-width against a fixed pixel width.

Reads the viewport tag for user-scalable=no or a maximum-scale value that blocks pinch zoom.

Counts the elements declaring a fixed width above 480px in a width attribute or an inline style.

Counts the img elements that offer a srcset alongside the src.

Notes that tap target size and font legibility need a rendered mobile viewport, which this HTML-only audit does not produce.