Copilot Shopping
visit →Your AI Assistant for Smarter Shopping
Copilot Shopping is Microsoft's consumer-facing AI assistant that sits inside Copilot and Bing, helping shoppers research products, compare specs and prices across retailers, and complete purchases without bouncing between tabs. For ecommerce leaders, it matters less as a tool to buy and more as a new discovery surface — one where product feeds, structured data, and Bing Shopping presence determine whether your SKUs surface inside AI-mediated buying journeys at the consideration stage.
> what it does
- Surfaces product comparisons across retailers inside Copilot chat sessions
- Pulls live pricing, reviews, and specs from Bing Shopping index
- Guides shoppers from research question to retailer checkout link
- Affects organic visibility for brands indexed in Microsoft Merchant Center
- Operates as a discovery channel, not a merchant-licensed software product
> capabilities
- price-comparison
- product-research
- deal-hunting
- review-synthesis
- cross-retailer-search
- checkout-automation
> supported retailers
- amazon
- walmart
- target
> regions
- US
- UK
- EU
> how to use
- 1.
Open Copilot
Launch Microsoft Copilot on the web, in Edge, or via the Windows/mobile app and start a shopping conversation.
- 2.
Describe what you want
Tell Copilot what you're looking for, including budget, features, or use case. Copilot will research options and summarize reviews across retailers.
- 3.
Compare and pick
Review Copilot's side-by-side comparison of prices, specs, and ratings from stores like Amazon, Walmart, and Target, then choose your preferred option.
- 4.
Check for deals
Copilot surfaces active discounts, price history, and coupon codes so you can buy at the best price.
- 5.
Head to checkout
Click through to the retailer where Copilot can help pre-fill details; you confirm the purchase with your saved payment method.