Shopping agent
Phia
Phia is an AI shopping tool for fashion that compares new and secondhand prices across 220,000+ sites, applies coupon codes and alerts shoppers to price drops.
Listing data refreshed Built from public product pages and documentation. Sources
ecommerceguide summary
Phia is a free AI shopping tool for fashion that compares new and secondhand prices across 220,000+ sites. It runs as a Chrome extension, an iOS app and a web app with chat search, so shoppers can describe an item or tap Phia on a product page to see cheaper alternatives. It auto-applies coupon codes at the retailer's checkout, awards points redeemable for gift cards and alerts shoppers to price drops. Available in the United States; Phia does not complete checkout.
Why it stands out
Phia compares secondhand listings on The RealReal and Poshmark alongside new stock, and recommends rather than buying for the shopper.
What Phia does
ecommerceguide editorial- Compares new and secondhand prices across 220,000+ sites
- Chrome extension, iOS app and web app with chat search
- Applies coupon codes at the retailer's own checkout
- Points earned on purchases redeem for brand gift cards
- Covers retailers such as Aritzia, Gap, Sephora, The RealReal and Poshmark
- Free to use; shoppers click through to the retailer to pay
- Price drop alerts and gift finding for fashion items
How the agent works
From the vendor's own pages- Runs as
- Browser extension
- Autonomy
- Suggests
- Payment
- No payment
- Regions
- US, global
How to use Phia
From the vendorInstall Phia
Add Phia to Chrome or download the mobile app to get started with price tracking across 40,000+ sites.
Browse your favorite brands
Shop as usual on retailer sites. Phia automatically activates on product pages to show you pricing insights.
See the best price
Phia scans across thousands of retailers, including resale and secondhand options, to surface the lowest available price for the item you're viewing.
Click through to buy
Pick the retailer offering the best deal and complete the purchase directly on their site with your own account and payment method.
Works with
Retailers supported
- Revolve
- Beek
- Steve madden
- Schutz
- Sam edelman
- Tony bianco
- Embassy london
Stores the agent can search or buy from, per the vendor.
Categories and use cases
Sources
ecommerceguide profiles are built from public product information and written for ecommerce teams. We do not test products, and paying never changes where a listing ranks.
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