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Shop logo

Shopifys universal cart and checkout, with personalized product discovery

Mobile app· Assists checkout· Platform wallet

Shop is Shopify's consumer-facing app that consolidates order tracking, reorders, and personalized product discovery for buyers who've checked out across the Shopify network. For merchants on Shopify, it functions as a retention and reacquisition channel: Shop Pay accelerates checkout, the feed surfaces your catalog to past customers, and Shop Cash incentivizes repeat purchase. Relevant to DTC founders and ecommerce leads already on Shopify who want post-purchase engagement without building a branded app.

> what it does

  • Accelerates checkout conversion through Shop Pay one-tap purchasing flows
  • Surfaces your catalog to past buyers via personalized feed
  • Consolidates order tracking and reorders inside a single consumer app
  • Runs Shop Cash offers to drive repeat purchase behavior
  • Requires zero development work for merchants already on Shopify

> capabilities

  • product-research
  • price-comparison
  • deal-hunting
  • tracking-deliveries
  • checkout-automation
  • wishlist
  • alert-notifications

> supported retailers

  • shopify-stores
  • amazon
  • walmart
  • target

> regions

  • US
  • UK
  • EU
  • CA
  • AU
  • global

> how to use

  1. 1.

    Download the Shop app

    Install Shop by Shopify on iOS or Android, or use shop.app in your browser. Sign in with your Shop account to get started.

  2. 2.

    Discover products

    Browse personalized recommendations, search across brands, or use Shop's AI assistant to find products that match what you're looking for.

  3. 3.

    Track orders in one place

    Shop automatically pulls in orders from your email so you can see shipping status and delivery updates for purchases across many retailers.

  4. 4.

    Check out with Shop Pay

    Use Shop Pay to autofill shipping and payment details at checkout on Shopify stores and other supported merchants for a one-tap purchase.

> also under