Authoritas tracks how often a brand, its products, and competitors surface inside answers from ChatGPT, Perplexity, Gemini, Claude, and Google's AI Overviews, alongside classical SERP rank data. The platform is aimed at SEO leads and heads of organic at publishers and mid-to-large ecommerce brands who need one dashboard covering both traditional search and generative engines, with prompt-level visibility, citation tracking, and competitive share-of-voice benchmarks for category-defining queries.
> pick this if
Pick this if you're an SEO lead or agency at a mid-to-large ecommerce brand or publisher who needs classical SERP tracking and generative-engine visibility (ChatGPT, Perplexity, Gemini, AI Overviews) consolidated in one reportable dashboard.
> look elsewhere if
Look elsewhere if you're a sub-$1M GMV operator without a dedicated SEO function, or if you need an execution tool (content generation, schema deployment, PDP optimization) rather than a measurement and benchmarking platform.
> what it does for ecommerce
- Track brand visibility across ChatGPT, Perplexity, Gemini, and Google AI Overviews
- Monitor share of voice inside LLM answers by prompt category
- Benchmark competitor citations across generative engines and traditional SERPs
- Audit which product pages LLMs cite when answering buyer queries
- Export prompt-level data for content teams and agency reporting workflows
> how you'd use it
- Mid-market DTC apparel brand, $30M GMV, in-house SEO lead plus one content strategistWeekly monitoring of how ChatGPT and Perplexity answer high-intent category queries like 'best merino base layers', tracking whether their PDPs or a competitor's editorial content gets cited→ Identifies 40+ prompts where competitors dominate citations, feeds prioritized content gaps to the copy team, and shifts share-of-voice in two quarters
- Enterprise publisher with commerce affiliate arm, $100M+ attributed GMV, 6-person SEO teamReplacing a patchwork of rank trackers and manual LLM prompt testing with a single dashboard that reports AI Overview presence and LLM citations alongside classical SERP positions for agency and board reporting→ Cuts reporting prep from 3 days to half a day per month and gives editors a ranked backlog of articles losing citations to Reddit and competitor reviews
- SEO agency serving 15–30 mid-market ecommerce clients, 10-person delivery teamWhite-label visibility reporting across generative engines, with per-client prompt sets and exportable competitor benchmarks→ Adds a generative-search line item to retainers and defends renewals with quantified AI-channel share-of-voice trends