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AI app

Bluecore

Retail marketing platform that combines customer and product data to run personalised email, SMS, site and paid media campaigns plus AI shopping agents.

Listing data refreshed Built from public product pages and documentation. SourcesClaim this listing

ecommerceguide summary

Bluecore is a retail marketing platform that unifies shopper identity, behavioural data and product data, then activates it across email, SMS, site and paid media. More than 20 predictive models cover category and discount affinity, next-best purchase and at-risk buyers, feeding cross-channel triggers. A Marketing Agent explains campaign performance and suggests next steps, and alby's AI Shopping Assistant adds conversational shopping to site, email, mobile app and SMS. Pricing is enterprise: contact sales for a demo.

Why it stands out

Bluecore positions itself as a combined CDP and experience orchestration platform, and its site states it has been acquired by Insider One.

What Bluecore does

ecommerceguide editorial
  • Combined CDP and experience orchestration for retailers and DTC brands
  • More than 20 predictive models, including affinity and at-risk buyers
  • Hundreds of cross-channel triggers across email, SMS, site and paid media
  • Marketing Agent reports on performance and recommends next actions
  • alby's AI Shopping Assistant runs on site, email, mobile app and SMS
  • Shopping Agent Platform sets guardrails, voice and tone, and custom rules
  • Conversations can be monitored in real time
  • No public pricing: enquiries go through 'Talk to us' or a demo request

Sources

ecommerceguide profiles are built from public product information and written for ecommerce teams. We do not test products, and paying never changes where a listing ranks.

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