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AI app

Pencil

AI platform for generating and editing ad creative (text, image and video), launching it to Meta, TikTok, YouTube and Google, and tracking ad performance.

  • Freemium
  • Free trial

Listing data refreshed Built from public product pages and documentation. SourcesClaim this listing

ecommerceguide summary

Pencil generates and edits ad creative (text, images and video) and launches it to Facebook, Instagram, TikTok, YouTube, Google Display, DV360 and LinkedIn, then tracks how the ads perform. It aggregates models from OpenAI, Google, Adobe, Runway and Stability AI, and adds realtime AI insights and scores. Core is $14 per month for 50 generations, Growth $55 for 250, with custom-priced Pro adding bulk generation from feeds across audiences, markets and products.

Why it stands out

Pencil routes creative generation through models from OpenAI, Google, Adobe, Runway and Stability AI in one platform.

What Pencil does

ecommerceguide editorial
  • Generates ad text, images and video from one platform
  • Launches and tracks ads on Meta, TikTok, YouTube, LinkedIn
  • Google Display and DV360 included in ad channel integrations
  • Aggregates OpenAI, Google, Adobe, Runway and Stability AI models
  • Pro tier runs bulk generation from product and market feeds
  • SOC 2 Type II, no-train policy and full IP ownership
  • Annual billing cuts Core to $11 and Growth to $44 monthly
  • Role-based access controls and brand standards enforcement on Pro

How ecommerce teams could use it

ecommerceguide editorial

Illustrative scenarios written by ecommerceguide from the product's documented capabilities. They are not customer case studies.

  1. Apparel brand running paid social on Meta and TikTok

    Producing image and video ad variants for weekly campaign tests

    Intended outcomePencil generates the creative, launches it to the connected ad accounts and reports performance in the same platform.

  2. Marketing team selling the same catalogue in several markets

    Adapting ad creative across products, audiences and languages

    Intended outcomeThe Pro plan runs bulk generation from feeds across audiences, markets and products under role-based access controls.

  3. Solo operator advertising a small product range

    Needing a monthly batch of ad images and copy without a design team

    Intended outcomeThe $14 Core plan covers 50 generations a month, ad launch and tracking, and one workspace.

Who it suits

ecommerceguide editorial

Best for

You advertise on Meta, TikTok, YouTube, Google Display, DV360 or LinkedIn and want creative generation, launch and tracking in one paid platform.

Probably not for

You need a Shopify or other commerce platform integration, a free plan, or generation volume beyond the monthly per-plan limits without moving to custom-priced Pro.

Business size
Any stagePencil prices Core for solo entrepreneurs, Growth for teams and custom-priced Pro for enterprises.
Verticals
Agencies and services

Pencil pricing

From the vendor

As published by the vendor. Checked . Confirm current prices on the vendor's site.

Model
Freemium
Starting price
$14
Try before buying
6-day free trial
PlanMonthlyWhat is included
Core Monthly$1450 generations per month
Growth Monthly$55250 generations per month
Pro MonthlyNot listedCustom pricingContact us for enterprise

Annual billing saves 20% on monthly rates.

What the vendor and reviewers say

From the vendor

Customers named by Pencil

  • Indeed
  • Salomon
  • Google
  • Diageo
  • L’Oréal
  • Amplifon
  • New Skills Academy
  • Bark
  • Lyka
  • Lover App

Named on the vendor's own site (source (opens in a new tab)). Not confirmed with the customers.

Categories and use cases

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