AI app
Pencil
AI platform for generating and editing ad creative (text, image and video), launching it to Meta, TikTok, YouTube and Google, and tracking ad performance.
Listing data refreshed Built from public product pages and documentation. SourcesClaim this listing
ecommerceguide summary
Pencil generates and edits ad creative (text, images and video) and launches it to Facebook, Instagram, TikTok, YouTube, Google Display, DV360 and LinkedIn, then tracks how the ads perform. It aggregates models from OpenAI, Google, Adobe, Runway and Stability AI, and adds realtime AI insights and scores. Core is $14 per month for 50 generations, Growth $55 for 250, with custom-priced Pro adding bulk generation from feeds across audiences, markets and products.
Why it stands out
Pencil routes creative generation through models from OpenAI, Google, Adobe, Runway and Stability AI in one platform.
What Pencil does
ecommerceguide editorial- Generates ad text, images and video from one platform
- Launches and tracks ads on Meta, TikTok, YouTube, LinkedIn
- Google Display and DV360 included in ad channel integrations
- Aggregates OpenAI, Google, Adobe, Runway and Stability AI models
- Pro tier runs bulk generation from product and market feeds
- SOC 2 Type II, no-train policy and full IP ownership
- Annual billing cuts Core to $11 and Growth to $44 monthly
- Role-based access controls and brand standards enforcement on Pro
How ecommerce teams could use it
ecommerceguide editorialIllustrative scenarios written by ecommerceguide from the product's documented capabilities. They are not customer case studies.
Apparel brand running paid social on Meta and TikTok
Producing image and video ad variants for weekly campaign tests
Intended outcomePencil generates the creative, launches it to the connected ad accounts and reports performance in the same platform.
Marketing team selling the same catalogue in several markets
Adapting ad creative across products, audiences and languages
Intended outcomeThe Pro plan runs bulk generation from feeds across audiences, markets and products under role-based access controls.
Solo operator advertising a small product range
Needing a monthly batch of ad images and copy without a design team
Intended outcomeThe $14 Core plan covers 50 generations a month, ad launch and tracking, and one workspace.
Who it suits
ecommerceguide editorialBest for
You advertise on Meta, TikTok, YouTube, Google Display, DV360 or LinkedIn and want creative generation, launch and tracking in one paid platform.
Probably not for
You need a Shopify or other commerce platform integration, a free plan, or generation volume beyond the monthly per-plan limits without moving to custom-priced Pro.
- Business size
- Any stagePencil prices Core for solo entrepreneurs, Growth for teams and custom-priced Pro for enterprises.
- Verticals
- Agencies and services
Pencil pricing
From the vendorAs published by the vendor. Checked . Confirm current prices on the vendor's site.
- Model
- Freemium
- Starting price
- $14
- Try before buying
- 6-day free trial
| Plan | Monthly | What is included |
|---|---|---|
| Core Monthly | $14 | 50 generations per month |
| Growth Monthly | $55 | 250 generations per month |
| Pro Monthly | Not listed | Custom pricingContact us for enterprise |
Annual billing saves 20% on monthly rates.
What the vendor and reviewers say
From the vendorCustomers named by Pencil
- Indeed
- Salomon
- Diageo
- L’Oréal
- Amplifon
- New Skills Academy
- Bark
- Lyka
- Lover App
Named on the vendor's own site (source (opens in a new tab)). Not confirmed with the customers.
Categories and use cases
Alternatives to Pencil
Listings that share this one's category, platforms or use cases. Ordered by how many relationships they share, not by quality or payment.
Sources
ecommerceguide profiles are built from public product information and written for ecommerce teams. We do not test products, and paying never changes where a listing ranks.
- Product websitetrypencil.com (opens in a new tab)
- Pricing pagetrypencil.com (opens in a new tab)
- Customer listtrypencil.com (opens in a new tab)
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