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Pencil

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Unleash AI-driven ad creation with predictive performance and seamless integrations.

freemium· from $14/mo· 6-day free trial· for mid-market· verified 5 days ago

Pencil produces ad creative variants for performance marketing teams running paid social at scale, then scores each variant against a predictive model trained on past ad results before media spend commits. Built for DTC brands, agencies, and in-house creative teams shipping dozens of concepts weekly, it connects to Meta and TikTok ad accounts so approved assets flow into campaigns without manual export. Brand controls keep generated output aligned with visual guidelines across collaborators.

> pick this if

Pick this if you're a DTC brand or performance agency running constant paid social testing on Meta and TikTok where creative volume — not creative strategy — is the binding constraint.

> look elsewhere if

Look elsewhere if your paid media is concentrated on Google, Amazon, or programmatic, if you need sophisticated video production beyond template-driven variants, or if your brand standards won't tolerate AI-generated imagery in hero placements.

> Pencil is used by

  • Indeed
  • Salomon
  • Google
  • Diageo
  • L’Oréal
  • Amplifon
  • New Skills Academy
  • Bark
  • Lyka
  • Lover App

> Pencil is built for

  • agencies & services
  • platform-agnostic

> what it does for ecommerce

  • Generates static and video ad variants from brand assets and prompts
  • Predicts ad performance before launch using historical platform data
  • Pushes creative directly into Meta and TikTok ad accounts
  • Supports brand-locked templates for agency and in-house creative teams
  • Offers collaboration workflows with versioning, comments, and approval states

> how you'd use it

  • DTC apparel brand, $15M–$40M GMV, 3–6 person growth team with 1 in-house designer
    Weekly paid social creative sprint on Meta and TikTok where the team needs 40–60 variants tested monthly but the designer can only ship 10 manually
    → Designer builds brand-locked templates once; growth marketers generate and score variants themselves, pushing approved assets straight into ad sets without design becoming the bottleneck
  • Performance creative agency, 15–30 staff, managing 8–20 DTC clients each spending $50K–$500K/mo on paid social
    Concepting and iterating creative across multiple client accounts with brand guardrails and approval workflows per client
    → Strategists ship 3–5x more concepts per client per week with predictive scoring filtering out likely underperformers before they burn client budget
  • In-house creative team at a $5M–$20M GMV beauty or CPG brand, 2–4 marketers
    Replacing a freelance designer retainer for paid social variants while keeping hero brand work in-house
    → Cuts variant production cost to roughly a quarter of freelance spend while maintaining brand consistency through locked templates

> Pencil use cases

> Pencil key features

  • Generative AI Ad Creation
  • Real-time Performance Predictions
  • Collaboration Tools
  • Enterprise-grade Editor
  • Direct Platform Integrations

> Pencil pricing

verified 5 days ago
  • Core Monthly$14/mo

    50 generations per month

    • Self-serve AI Agents to generate text, images, video, ad creatives and more
    • Realtime AI insights and Scores
    • Launch & track ads on Facebook, Instagram, TikTok, YouTube, Google Display, DV360 & LinkedIn
    • 1 workspace
    • Chat support
  • Growth Monthly$55/mo

    250 generations per month

    • Everything in Core, plus: More generations at lower generations cost
    • Unlimited workspaces
    • Direct access to product team & roadmap
  • Pro Monthly

    Custom pricing

    • Unlimited generations
    • Everything in Growth, plus: Committed consumption pricing for generations across AI models and modalities
    • Bulk AI generation using feeds across audiences, markets & products
    • Unlimited users, brands & markets with entity & role access controls
    • Enterprise-ready terms of service including IP assignment, “no train”, indemnification, data ringfencing & AI governance controls
    • Complete GenAI training curriculum
    • Dedicated customer success

    Contact us for enterprise

Annual billing saves 20% on monthly rates.

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