Rakuten
visit →Get Cash Back at Your Favorite Stores
Rakuten sits on the consumer side of the checkout funnel, paying shoppers cash back when they buy through its portal or browser extension at partnered retailers. For ecommerce leaders, it functions as a performance affiliate channel rather than a tool you deploy internally. Brands join the merchant network to acquire price-sensitive buyers, paying commission only on completed orders. Buyer relevance is highest for DTC and retail teams managing cashback partnerships alongside their broader affiliate mix.
> what it does for ecommerce
- Distributes cash back to shoppers across thousands of retail partners
- Operates as an affiliate acquisition channel for merchant brands
- Drives traffic via browser extension, mobile app, and portal
- Charges merchants commission on tracked, completed purchase orders
- Reaches a large logged-in member base of cashback shoppers