AI app
WorkMagic
Marketing measurement platform for DTC brands that runs geo incrementality tests, causal attribution and media mix modelling to guide ad budget decisions.
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ecommerceguide summary
WorkMagic is a marketing measurement platform for DTC brands. Its Triangulated Measurement approach runs geo incrementality tests, uses the results to calibrate an omnichannel causal attribution model and a media mix model, and produces budget projections. It connects to ad platforms and marketplace channels including Shopify, Amazon and TikTok Shop, with Snowflake and BigQuery warehouse integrations on higher plans. The self-serve MTA plan starts free for brands under $10M GMV; other plans are sold through a demo.
Why it stands out
Every plan, including the free self-serve MTA tier, lists AI Assistant Access through MCP.
What WorkMagic does
ecommerceguide editorial- Geo incrementality tests calibrate causal attribution and media mix models
- Marketplace integrations cover Amazon, Shopify and TikTok Shop sales channels
- Self-serve MTA plan starts free, aimed at brands under $10M GMV
- Incrementality Test, Triangulation and Enterprise plans are quoted after a demo
- AI Assistant Access over MCP included on every plan tier
- Data warehouse connections to Snowflake and BigQuery on Triangulation and Enterprise
- Managed plans add onboarding, account manager, measurement strategist and data scientist
WorkMagic pricing
From the vendorAs published by the vendor. Prices change, so confirm on the vendor's site before buying.
- Model
- Freemium
Categories and use cases
Sources
ecommerceguide profiles are built from public product information and written for ecommerce teams. We do not test products, and paying never changes where a listing ranks.
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