Skip to content

AI app

WorkMagic

Marketing measurement platform for DTC brands that runs geo incrementality tests, causal attribution and media mix modelling to guide ad budget decisions.

  • Freemium

Listing data refreshed Built from public product pages and documentation. SourcesClaim this listing

ecommerceguide summary

WorkMagic is a marketing measurement platform for DTC brands. Its Triangulated Measurement approach runs geo incrementality tests, uses the results to calibrate an omnichannel causal attribution model and a media mix model, and produces budget projections. It connects to ad platforms and marketplace channels including Shopify, Amazon and TikTok Shop, with Snowflake and BigQuery warehouse integrations on higher plans. The self-serve MTA plan starts free for brands under $10M GMV; other plans are sold through a demo.

Why it stands out

Every plan, including the free self-serve MTA tier, lists AI Assistant Access through MCP.

What WorkMagic does

ecommerceguide editorial
  • Geo incrementality tests calibrate causal attribution and media mix models
  • Marketplace integrations cover Amazon, Shopify and TikTok Shop sales channels
  • Self-serve MTA plan starts free, aimed at brands under $10M GMV
  • Incrementality Test, Triangulation and Enterprise plans are quoted after a demo
  • AI Assistant Access over MCP included on every plan tier
  • Data warehouse connections to Snowflake and BigQuery on Triangulation and Enterprise
  • Managed plans add onboarding, account manager, measurement strategist and data scientist

WorkMagic pricing

From the vendor

As published by the vendor. Prices change, so confirm on the vendor's site before buying.

Model
Freemium

Categories and use cases