Zoovu builds the product discovery layer sitting between a shopper and a large catalog, replacing generic search and filter UX with guided selling flows, conversational assistants, and configurators. It targets enterprise brands and manufacturers selling technical or considered products — electronics, industrial equipment, beauty, appliances — where buyers need help narrowing choices. Merchandisers author decision logic through a no-code studio, while AI handles attribute enrichment, query understanding, and recommendation ranking across web and assisted-sales channels.
> pick this if
Pick this if you're an enterprise brand or manufacturer with a technical, considered, or spec-heavy catalog where guided selling, configurators, and attribute-rich search materially change conversion, and you have a PIM and merchandising team ready to author decision logic.
> look elsewhere if
Look elsewhere if you're a sub-$10M Shopify brand with a small SKU count and simple apparel-style filtering needs — Zoovu's implementation depth, enterprise pricing, and PIM dependencies are overkill versus native search or lighter quiz apps.
> what it does for ecommerce
- Deploys guided selling quizzes that map buyer needs to SKUs
- Runs semantic site search tuned on product attribute taxonomies
- Configures complex B2B products with rule-based compatibility logic
- Handles multi-language catalogs across 500+ brand deployments globally
- Connects to SAP, Salesforce, Adobe, and major PIM systems
> how you'd use it
- Global consumer electronics brand, $500M+ DTC GMV, 10+ merchandisers across 15 localesReplacing native Adobe Commerce search and static category filters with guided selling quizzes on PDPs and category pages, syncing attributes from a Salsify PIM→ Higher add-to-cart on assisted sessions and reduced pre-sales chat volume as shoppers self-serve through spec-heavy decisions like TV panel type or headphone use case
- Industrial equipment manufacturer, $200M B2B revenue, 5-person digital team plus field salesDeploying a configurator with compatibility rules for pumps, motors, and accessories — shared between the customer portal and inside sales reps quoting in Salesforce CPQ→ Faster quote turnaround and fewer mis-specified orders because rep and buyer see the same rule-validated configuration surface
- Prestige beauty group, $1B+ GMV across 8 brand sites, central ecommerce org of 30+Running diagnostic quizzes (skin type, concerns, routine) across brand properties in 12 languages, with recommendations tuned per brand's merchandising priorities→ Measurable conversion lift on quiz-assisted traffic versus category browse, and a single authoring surface instead of bespoke agency builds per market