Our Authors

With a rich legacy of over 20 years in the ecommerce sector, our founders have not only built and sold award-winning agencies but have also been esteemed judges at renowned ecommerce search awards. We’re not just commentators on the ecommerce landscape; we’re active participants with a proven track record.

Worked for more than 100 companies doing various bits & bobs. Interested in marketing, ecommerce, fintech, media, data, politics, people, & more.
Founder at Audits.com, SEO Consultant, and Angel Investor. Previous B Corp award-winning agency owner (acquired). Experience with ecommerce retailers such as John Lewis, Marks and Spencer, ASOS, NAP Group, and JD Williams Group.
Emma Forward is an eCommerce consultant, specialising in Magento Commerce and Shopify Plus builds and eCommerce strategy. You can find her at her own website, on LinkedIn, or on Twitter at @emmaaforward
Francesca Nicasio is retail expert, B2B content strategist, and LinkedIn TopVoice. She writes about trends, tips, and best practices that enable retailers to increase sales and serve customers better. She’s also the author of Retail Survival of the Fittest, a free eBook to help retailers future-proof their stores.
Graham Charlton is a content specialist. He’s been involved in ecommerce and digital marketing for more than a decade, having previously worked for for Econsultancy. ClickZ, Search Engine Watch and SaleCycle.
Leader in the field of Digital Analytics. Founder of a Digital Analytics agency (L3 Analytics/LeapThree) that was acquired in mid 2018. Founder of MeasureCamp, the Digital Analytics unconference held all over the world. Co-founder of MeasureBowling. Frequent speaker on the topic of getting value from Analytics.

What sets us apart as experts? It’s our diverse and talented team. At ecommerceguide.com, our roster includes seasoned writers, meticulous editors, inquisitive researchers, innovative developers, creative designers, skilled software engineers, UX maestros, SEO specialists, and savvy marketers, among others.

Our collective years of hands-on experience in ecommerce—both technical and strategic—make us a unique source of insights and guidance. This blend of expertise ensures that our content is not only comprehensive and up-to-date but also unbiased and actionable.