Ecommerce Consultancy

The founders of Ecommerce Guide have spent more than 30 years between them helping Ecommerce sites to grow, increase traffic, extend revenue, build profits, and serve customers across the world.

Worked with:

SEO Consultancy for Ecommerce

SEO can drive high amounts of relevant traffic to your ecommerce site, increasing conversion and sales.

Web Design for Ecommerce

SEO can drive high amounts of relevant traffic to your ecommerce site, increasing conversion and sales.

Professional Shopify Plus Consultancy

If you’re looking for an enterprise ecommerce software then Shopify Plus could be your best fit.

Every ecommerce business is unique, but there are patterns and shortcuts that apply across many, there are principles that can be used to measure and grow results across different ecommerce sites, and there are common pitfalls that may be avoided.

Working with experienced ecommerce consultants can help you pick up some of these skills & experience, reduce cost and lower risk by bringing in the skills of someone who’s been there & done that, or boost value by applying expert skills and knowledge to your biggest ecommerce problems.

Your Ecommerce Experts

Carl Hendy

Founder at Audits, SEO Consultant, and Angel Investor. Previous B Corp award-winning agency owner (acquired).

20+ years of experience in SEO and ecommerce advisory roles, covering both strategy and technical execution. I have previously worked on ecommerce SEO strategies for British Airways, John Lewis, O2, Eventbrite, Marks & Spencer, Yoox Net-a-Porter Group, Cotswold Co (award winning SEO campaign), BooHoo and New Look (award winning SEO campaign). Carl competed within the most competitive search verticals such as travel, fashion, iGaming, health, credit cards, and insurance.

Carl Hendy LinkedIn | Carl Hendy X (Twitter) | |

Dan Barker

Dan Barker

Background of 20+ years working with digital technology, from software engineer through various marketing, data, ecommerce, fintech and other projects through to CMO of a couple of international businesses, non-exec, trustee, etc, having worked across many areas, for more than 100 brands in both freelance and in-house capacities. I enjoy spending time learning, and working with positive organisations to make a difference.

Dan Barker LinkedIn | Dan Barker X (Twitter)

We love to help Ecommerce businesses to solve problems and push forward

If you have a project in mind, or a big issue that needs solving in your ecommerce business, fill in our Consultancy Thoughts form to discuss:

Our Ecommerce Experience

We’ve worked on consultancy projects for many types of business, from fast-growing startups in particular niches, to sites turning over 9-figures across multiple countries.

These projects range from one-off audits, through to large site migration consultancy projects, through to full Digital Transformation projects for companies looking to embrace ecommerce within more traditional businesses.

Platform Knowledge

We have experience across dozens of ecommerce platforms, from Shopify, Magento, WooCommerce, through to Hybris, ATG, Salesforce Commerce Cloud and many, many more – including lots of self-built platforms too.

Our platform experience gives us an understanding of what is & is not possible, workarounds and processes that may be used to compensate for missing areas within your platform, and options available to improve functionality

Project Types

We work on all types of projects, from very hands-off ‘best practice’ consultancy work, to more in-depth projects to solve specific issues or improve particular areas of our clients’ Ecommerce businesses.

In general our work roughly splits into three areas:

35%Short, one-off Projects. Typically 5-20 days.
40%Longer projects. Typically 20-60 days.
25%Ongoing work with clients. 1 year or more.

Roughly half of the Ecommerce projects we take on are fully bespoke: Often covering multiple areas of business from UX to marketing to analytics.

Outside of this, we offer a range of Ecommerce Audits, which sometimes lead to clients directly addressing issues themselves or with their existing partners, or sometimes lead to executional work where we provide ongoing work to take advantage of opportunities uncovered within the audits.

Ecommerce Marketing Consultancy

Our marketing consultancy work for Ecommerce sites has covered many areas. Projects can cover single areas, or often multiple marketing channels, techniques, and touchpoints.

A few examples of areas that often play a part in our Ecommerce Consultancy projects include:

  • Digital Marketing Strategy
  • Email Marketing
  • Marketing Mentoring
  • Marketing Automation
  • SEO Consultancy
  • KPI Setting & Analytics
  • Paid Search
  • Marketing Attribution
  • Shopping Comparison
  • Paid Social Marketing
  • Affiliate Marketing
  • Organic Social Media Marketing
  • Retargeting
  • Digital Partnerships
  • Audience Research
  • Acquisition Strategy
  • Retention Strategy
  • Marketing Creative Auditing

With experience in-house, and within agencies, we understand the specifics of most digital marketing channels and their purposes in growing and supporting Ecommerce businesses.

Ecommerce Platform Consultancy

We’ve worked with many Ecommerce platforms. Roughly 30% of the projects we work on are bespoke platforms or have bespoke elements. We’ve also worked on projects from migration to optimisation on the following platforms & more:

  • Magento (& Enterprise)
  • Shopify (& Plus)
  • IBM Websphere
  • ATG (Oracle Commerce)
  • Hybris
  • Commerce Cloud (Demandware)
  • osCommerce
  • WooCommerce

Ecommerce Technology Consultancy

Our experience across Ecommerce Technology has included the use of & analysis of hundreds of tools and platforms. From technology selection projects, to strategy work to maximise the benefit of a company’s tech portfolio, through to hands-on use of tools.

A small selection of those we’ve had direct personal experience using is included below, purely as an example. Outside of these, we and our network cover most aspects of ecommerce technology and are glad to use this knowledge & help others to push forward.

  • AgilOne
  • Google AdWords
  • Nosto
  • Google Search Console
  • Optimove
  • Optimizely
  • Barilliance
  • Visual Website Optimizer
  • DC Storm
  • HotJar
  • Qubit
  • Olark
  • VE Interactive
  • AWS
  • Salecycle
  • Algolia
  • Peerius
  • Solr
  • Amplience
  • Adobe Omniture
  • Google Analytics
  • LivePerson
  • Google Tag Manager
  • ResponseTap
  • PushCrew
  • Zendesk
  • ExactTarget
  • Aweber
  • Hitwise
  • Responsys
  • Similarweb
  • Satalytics
  • Loadimpact
  • Optivo
  • Pingdom
  • Mailchimp
  • Browserstack
  • Screaming Frog
  • Criteo
  • Intercom


Above is simply a small selection of the elements covered by our projects. We have covered many other areas, from specific projects around UX consultancy, trading, and analytics transformation, to overarching Ecommerce Strategy projects. If you are looking for assistance, or simply a chat about opportunities, get in touch below.

Dan Barker
Dan Barker: LinkedIn | Twitter
Carl Hendy Ecommerce Consultant
Carl Hendy: LinkedIn | Twitter

Contact Us

  • Fill out the contact form below and we’ll assess your needs using our wealth of ecommerce expertise, then match you with the best agency or expert to suit.
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