How We Conduct Our Research

Last Updated
October 3, 2023

Affiliate commissions partially fund our unbiased reviews, at no extra cost to readers. Learn more

Choosing the right ecommerce platform is a critical decision for any business. At, we bring over 20 years of hands-on technical and strategic experience to the table. Our founders have not only built and sold award-winning agencies but have also served as judges at prestigious ecommerce search awards. We don’t just write about ecommerce; we live it, breathe it, and have a proven track record in it.

Our Four Pillars: Experience, Expertise, Authority, and Trust

  • Experience

With two decades in the ecommerce industry, our team has been involved in the actual implementation of various ecommerce platforms, providing us with an unparalleled depth of knowledge.

  • Expertise

Our founders have built and sold award-winning ecommerce agencies, and our team is continuously exposed to the latest ecommerce technologies. This ensures that our insights are current, practical, and based on expertise that only years in the field can bring.

  • Authority

The industry recognizes our expertise; our founders have been judges at ecommerce search awards, and we are regular attendees at industry expos and part of various ecommerce communities.

  • Trust

We are committed to providing unbiased, data-driven recommendations. Our income is generated solely through referral commissions, aligning our success with the satisfaction of our readers.

Our Research Process

  • Understanding Your Needs

We start by understanding what our readers are looking for. Given our daily exposure to the latest ecommerce technologies, we are uniquely positioned to identify the features and capabilities that matter most to businesses.

  • Comprehensive Testing

Our team conducts hands-on testing of each ecommerce platform, evaluating them on various parameters such as ease of use, features, scalability, security, and customer support.

  • Industry Insights

Our extensive experience and authority in the field allow us to bring in industry-specific insights. We also attend industry expos to keep ourselves updated with the latest trends and technologies.

  • Real-World Application

We apply our findings in real-world scenarios, which is informed by our extensive experience in both the technical and strategic aspects of ecommerce.

  • Value for Money

We focus on “feature vs. price” to determine the true value offered by each platform, ensuring that our recommendations are both practical and economically sound.