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Ecommerce Statistics

With e-retail sales accounting for 14.1% of all retail sales worldwide, ecommerce continues to grow at a speedy rate despite global economic uncertainty. What’s more, Statista forecasts that these figures will keep growing and reach 22% in 2023.

While ecommerce is thriving in all corners of the world, savvy retailers need to stay up to date with the latest ecommerce stats and keep up with the latest trends in the industry. This invaluable data is what will help you make strategic decisions that’ll help you grow your business even further. 

In this article, we’re going to take a look at the most important ecommerce statistics for 2020 – from general ecommerce trends, consumer’ behaviour, social media and shopping cart abandonment to the ecommerce market share.

  • Experts predict that retail ecommerce sales will reach $4.13 trillion in 2020.
  • Online shoppers make purchases via mobile more often than on PC.
  • Free shipping is the most important factor for consumers when choosing a retailer.
  • The average shopping cart abandonment rate is around 68.8%.
  • With over $1.935 trillion in ecommerce sales, China was the biggest ecommerce market in the world in 2019.

General Ecommerce Statistics

According to 99Firms’ Ecommerce Statistics for 2020, the ecommerce market is not only thriving, but it’s expected that more than 95% of all purchases to be conducted via ecommerce by 2040.

  • The fastest growing ecommerce market in the world is China.
  • Experts predict that retail ecommerce sales will reach $4.13 trillion in 2020.
  • It is expected that mobile commerce will take a market share of ecommerce of 72.9% by 2021.
  • Most online customers prefer to pay with credit cards.
  • Around 51% of online shoppers conduct purchases via their smartphones. (Source)
  • There are over 2 billion digital buyers in the world. (Source)

Consumers Ecommerce Statistics

The Global Consumer Survey Report 2019 suggests that investing in customer experience should be a priority to businesses. Aside from measuring ROI (Return on investment), companies should also start measuring ROX (return on experience) and determine 

how an increase in customer satisfaction scales their businesses.

  • A third of the interviewed consumers purchase products online once a week or more frequently.
  • Around 9% of respondents said they used voice technology to shop once a week or more frequently.
  • Online shoppers make purchases via mobile more often than on PC.

DigitalCommerce 360 made a survey on customer behaviour in 2019. The research showed that 61% of the interviewed participants don’t compare shops on another website once they find a product they like.

Free shipping plays a decisive role for online shoppers. Source: Digital Commerce 360

  • Free shipping is the most important factor for consumers when deciding from which retailer to make a purchase. The second most important factor is the ease of shipping return followed by the cost of return.
  • From 1,888 interviewed U.S online consumers, around 40% said that the reason why they didn’t make a purchase was because it wouldn’t arrive on time. Around 20% of them reported that they didn’t order a product because the delivery date was not precise.
  • Around 77% of interviewed participants said that they have ordered a purchase to a store for pickup. Around 13% of participants had their items shipped to an Amazon locker.
  • 75% of interviewed participants said that they have purchased a product on Amazon. Around 55% of them bought products from other marketplaces.
  • Around 53% of online shoppers left a review on Amazon.
  • The number one reason why consumers decide to shop on a marketplace instead at a retailer is the price tag. Other decisive factors are free or discounted shipping, speed of delivery, and a broad range of products.

Delivery time is important to online shoppers. Source: Digital Commerce 360

  • 68% of interviewed participants said that they check whether a product is available in a local brick-and-mortar shop.
  • Competitive prices and free shipping are the two most important factors for online shoppers when choosing a retailer during the holidays.
  • Around 25.5% of interviewed participants in America said that they are using ad blocks on their devices. (Source)

Social Media Statistics

Absolunet 10 Ecommerce Trends in 2019 found that social buying is on the rise. Over 55% of social app users in China said that they are purchasing products through a social app.

Gen Z and Millenials are most likely to make a purchase influenced by social media. Source:eMarketer

  • 1 in 4 companies is selling items via Facebook.
  • Online shoppers think that social media platforms benefit their purchasing decisions. 
  • Around 40% of retailers are using social media platforms to generate sales.
  • Around 30% of interviewed participants said that if they like a product they would order it through social media platforms.
  • Online retailers that have at least one active social media account make 32% more sales than online retailers that don’t use social media platforms. (Source)
  • Around 55% of Gen Z users said that their clothing purchases were influenced by posts they saw on social media platforms. (Source)
  • TikTok users can add ecommerce links in their biography. (Source)

Shopping Cart Ecommerce Statistics

Shopping cart abandonment is a big topic for ecommerce businesses. However, The Baymard Institute found that the average ecommerce websites need to work on at least 39 areas in order to improve the checkout process.

Online shoppers are most likely to abandon shopping carts due to high costs. Source: Baymard Institute

  • The average shopping cart abandonment rate is around 68.8%.
  • Around 50% of participants said that the number one reason for abandonment during check out is the high costs.
  • Online shoppers are more likely to abandon their shopping cart if businesses require them to make an account.
  • Around 21% of online shoppers decided to abandon their shopping cart because the process was too complicated.
  • Ecommerce websites can see an increase of 35.26% in conversion rate if they have good checkout design.
  • Ecommerce websites that load slowly see shopping cart abandonment of 75%.

Ecommerce Market Share Statistics

eMarketer’s Global Ecommerce Forecast 2019 Report forecasts that ecommerce will continue to grow at a steady rate around the globe with the Asia-Pacific region leading the ecommerce growth charts. To put it more precisely, China has 54.7% of the global market share.

The Asia-Pacific region is the fastest growing ecommerce region in the world. Source: eMarketer

  • With over $1.935 trillion in ecommerce sales, China was the biggest ecommerce market in the world in 2019.
  • The second-largest ecommerce market in the world is the U.S with $586.9 billion.
  • Three of the six largest ecommerce markets are in Western Europe. The UK is the leading ecommerce market in Europe with $141.93 billion in ecommerce sales, followed by Germany ($81.85 billion) and France ($69.43 billion).
  • India is currently the fastest growing ecommerce market.

If you want to find out more about ecommerce or learn how you can incorporate ecommerce stats in your ecommerce strategy, feel free to contact our team at EcommerceGuide.