Careers at Superior Hair Extensions
Ad Creative Strategist (Ecommerce – B2B & B2C)
- company
- Superior Hair Extensions
- location
- Sydney, New South Wales, Australia (remote)
- work mode
- remote
- posted
- 18 Oct
- **Company Description**
- Superior Hair Extensions is a leading global brand specializing in premium hair extensions, with a strong focus on empowering confidence and style. Established in 2002, we operate a successful multi-million dollar e-commerce platform, selling high-quality extensions worldwide.
- Partnering with established salons, distributors, and brands, we share our expertise to help others grow and succeed in the hair industry. Our product range includes clip-in extensions, tape-ins, wefts, and pre-bonded extensions, all crafted from the finest materials in our dedicated hair factory in China to ensure consistent quality and customer satisfaction.
- **About the Role**
- Superior Hair Extensions serves both B2B partners (salons, distributors, and professionals) and B2C customers globally, and we are actively scaling our digital marketing through creative-driven advertising.
- We produce a large volume of video content, UGC, and product imagery, and we’re looking for an experienced Ad Creative Strategist to guide the creative direction of our advertising.
- This is a strategic role only - you will not run ads or manage ad accounts. Your responsibility will be to review, critique, and guide our advertising creative to ensure our content is engaging, on-brand, and optimized for modern ad platforms such as Meta and TikTok.
- **Role Overview**
- We’re looking for someone who understands
- **high-performing ad creatives**
- and can help us improve our advertising content across platforms such as
- **Meta, TikTok, and other social channels**
- You will review our existing creatives, identify what works or doesn’t, and guide our team on
- **better hooks, messaging, scripts, and creative concepts.**
- **Responsibilities**
- Audit and review our current ad creatives
- Identify weaknesses in
- **messaging, hooks, and storytelling**
- Provide feedback on
- **video ads, UGC ads, and product imagery**
- Develop
- **new ad creative concepts and angles**
- Help structure
- **high-converting ad formats and scripts**
- Ensure ad creatives follow
- **platform guidelines and policies**
- Provide
- **creative briefs and content direction**
- for our team to produce
- **Types of Content We Produce**
- UGC style videos
- Brand-shot video content
- Product imagery
- Educational / transformation content
- B2B content for salons and partners
- B2C consumer-focused ads
- **Ideal Candidate**
- Experience creating
- **high-performing ad creatives for ecommerce brands**
- Strong understanding of
- **Meta and TikTok ad creative best practices**
- Experience with
- **UGC-style ads and short-form video**
- Ability to analyze creatives and suggest
- **clear improvements**
- Comfortable working with
- **both B2B and B2C messaging**
- Experience in
- **beauty, grooming, or cosmetic products**
- is a plus
- **Deliverables**
- Creative audits
- New ad concepts and hooks
- Script frameworks for ads
- Creative direction for upcoming shoots
- Ongoing creative feedback
- **Engagement**
- Remote / freelance
- Part-time or ongoing consulting
- Flexible hours
- **To Apply**
- Please include:
- Examples of
- **ad creatives you’ve worked on**
- Case studies or results (if available)
- Your experience working with
- **ecommerce or DTC brands**