Creative Director (Performance Marketing)

• Media has been an unfair advantage for Owner as we’ve scaled to over a billion dollar valuation
• Our organic social channels generate 5M+ impressions monthly and our paid media engine is one of our most important customer acquisition channels
• We’re increasingly noticing these worlds converging
• Hook angles that engage organic audiences also convert on paid channels
• And the best marketing teams have the taste, technical expertise, and customer insights to execute across both these surface areas
• The Creative Director, Performance Marketing will execute at this intersection and drive the creative quality and strategic direction of our paid media campaigns: Meta ads, YouTube ads, CTV, etc
• You’ll shape how millions of small business owners experience Owner’s brand across our highest-leverage marketing surfaces
• Produce and direct creative across all paid marketing surfaces (Meta, YouTube, CTV, lifecycle, CRO) with tens of millions of dollars of ad budget a year
• Own and understand the P&L impact of ad campaigns across channels: you’ll partner across teams to ensure coherence across the customer journey from ad impression to conversion and activation
• Shape the expression of Owner’s brand across channels, ensuring every asset meets Owner’s brand and quality bar and creates a consistent experience
• Build and own the creative testing framework: write hooks, scripts, concepts, and briefs for each testing sprint
• Oversee the QC process for for in-house and contractor creatives: Create scalable creative review processes and quality standards that maintain excellence at high volume
• Establish the organic-to-paid creative pipeline: creative feedback loops to identify top organic performers and adapt them for paid channels and vice versa
• Work with the growth team on performance analytics to track what’s working and iterate on best performers
• Report directly to the to VP of Media and Chief of Staff to the CEO
• Partner closely with Growth Marketing Managers on media buying, channel strategy and execution
• Work with Design team on maintaining brand identity and consistency across all surfaces
• Manage relationships with contractors, agencies, and external creative partners
• ### Benefits
• Work from anywhere: Our flexible policy lets you work from wherever you want.
• Equity in Owner: All full-time employees in eligible countries receive pre-IPO equity in Owner.

Benefits to support your success

• We set you up for success where you are and where you’re going.
• Healthcare Coverage: We offer comprehensive health, dental and vision plans.
• Unlimited

Pto

• Your schedule, your choice. We give our team members full empowerment to choose the time they want to work, and don’t micro-manage working hours.
• Team retreats: We love building real friendships with everyone that we work with, so we do several retreats per year – to deepen our friendships, celebrate our wins, and plan our future.- Bias for clear systems and documentation
• Experience building creative testing frameworks and production pipelines at scale
• 5+ years of experience in creative direction for performance marketing
• Demonstrated portfolio of performance creative across multiple channels (Meta, YouTube, CTV, lifecycle)
• Data fluency: you can build infrastructure to ingest campaign performance data and translate insights into creative direction
• Comfort with full-funnel creative: ads, landing pages, email, CRO
• Active use of AI-enabled tools, automation, and workflows