CRO Specialist (Conversion Rate Optimization)

• About the Role
• We are looking for a creative and organized AI Production Strategist to oversee AI-powered video production workflows, develop compelling advertising concepts, and coordinate production activities across multiple departments.
• The ideal candidate combines hands-on AI video production skills with creative thinking, project coordination, and resource management to deliver high-quality content efficiently.
• Key Responsibilities
• Oversee AI video production workflows, tools, resources, and production credit usage.
• Research competitor ads and creative trends to identify effective concepts, hooks, and visual approaches.
• Develop video concepts, scripts, creative briefs, and production plans for AI-generated and hybrid video content.
• Participate directly in AI video generation, editing, and post-production.
• Create and maintain monthly content calendars, production schedules, and project priorities.
• Coordinate and delegate tasks across the AI Production team based on workload, skills, and deadlines.
• Manage incoming requests through the YAS dashboard and coordinate projects with Paid Media, Organic Social, Web, Email, SMS, and Infomercial teams.
• Monitor project progress, communicate priorities, and ensure timely delivery of assigned projects.
• Review creative deliverables for quality, consistency, brand alignment, and adherence to project requirements.
• Identify opportunities to improve production efficiency, resource allocation, workflows, and creative output.
• Explore emerging AI tools and technologies to enhance video production capabilities.
• Requirements
• 3 to 5 Years of

Experience

• Hands-on experience with AI video generation, video editing, and post-production.
• Ability to develop creative concepts, scripts, storylines, and production briefs.
• Strong understanding of advertising creatives and digital marketing content.
• Experience coordinating projects, managing deadlines, and prioritizing multiple requests.
• Strong organizational, communication, and problem-solving skills.
• Ability to collaborate across departments and coordinate team assignments effectively.
• Familiarity with competitor research tools such as Meta Ads Library.
• Ability to manage resources efficiently while maintaining high creative standards.
• Nice to Have
• Experience creating advertising videos for paid and organic social media.
• Familiarity with AI video production platforms and creative automation tools.
• Experience working with cross-functional creative or production teams.
• Experience producing marketing content, product advertisements, or infomercials.
• What We're Looking For
• We’re looking for someone who can combine creative execution with strategic planning. You should be comfortable developing original ideas, producing AI-powered videos, coordinating team workflows, and ensuring projects are delivered efficiently while meeting quality standards.
• **Employment Type:** Full-Time
• **Working Days:** Monday–Friday
• **Working Hours:** 8:30 AM–5:30 PM EST
• **Philippines Time (PHT):** 9:30 PM–6:30 AM
• Work Location: Remote