Digital Marketing & E-Commerce Specialist (Part-Time / Contract)

• About Modern Contempo
• Modern Contempo is an established, privately owned contemporary furniture retailer with a showroom in North Bethesda, Maryland, and an e-commerce business serving customers locally and nationwide.
• We specialize in distinctive modern and contemporary furniture, offering thoughtfully curated collections that combine style, quality, and accessibility.
• We are committed to providing an exceptional shopping experience, both in-store and online, while continuously expanding our digital presence.
• Position Summary
• We are seeking a motivated, detail-oriented, and results-driven **Digital Marketing & E-Commerce Specialist** to help strengthen our online presence, optimize our digital marketing campaigns, and drive measurable growth in e-commerce sales.
• This is a hands-on role for someone who combines digital marketing knowledge with creativity, analytical thinking, and a strong understanding of online retail.
• The ideal candidate will have practical experience with Google Ads, Shopify, SEO, email marketing, and digital content creation.
• **Our primary objective is to increase qualified website traffic, improve conversion rates, maximize advertising performance, and grow online revenue.**
• This position begins at 20 hours per week, with the potential for increased hours and responsibilities based on performance and business needs.
• Key Responsibilities1. Paid Advertising & Performance Marketing
• Manage and optimize Google Ads campaigns, including Search, Shopping, Display, Remarketing, and Performance Max.
• Monitor and maintain Google Merchant Center product feeds and resolve product listing issues.
• Support and optimize Meta advertising campaigns across Facebook and Instagram.
• Monitor advertising budgets, return on ad spend (ROAS), cost per acquisition (CPA), and conversion performance.
• Identify opportunities to improve campaign profitability and reduce wasted advertising spend.
• Conduct A/B testing of ad creatives, audiences, and landing pages.
• Research relevant keywords, audiences, and competitive advertising strategies.
• Recommend improvements to increase qualified traffic and online sales.
• 2. Shopify & E-Commerce Management
• Maintain and optimize our Shopify e-commerce website.
• Create and update product listings, collections, promotional banners, and landing pages.
• Improve product presentation, website navigation, and overall shopping experience.
• Monitor website conversion rates and identify opportunities for improvement.
• Support new product launches, seasonal promotions, and online merchandising campaigns.
• Assist with Shopify apps, marketing integrations, and tracking pixels.
• Monitor abandoned carts and identify opportunities to improve checkout conversions.
• Ensure website content, product information, pricing, and promotional messaging are accurate and up to date.
• 3. Search Engine Optimization (SEO)
• Implement SEO strategies to improve organic search visibility and qualified website traffic.
• Optimize product titles, descriptions, collection pages, meta titles, and meta descriptions.
• Conduct keyword research relevant to furniture, home furnishings, and interior design.
• Improve internal linking, website content, and product discoverability.
• Monitor organic search performance using Google Search Console and Google Analytics 4.
• Identify opportunities to improve search rankings and website performance.
• Support SEO-focused content creation for product pages, collections, and other website content.
• 4. Email Marketing & Customer Retention
• Plan, design, and execute weekly promotional email campaigns.
• Develop engaging, visually appealing email content aligned with our brand identity.
• Create campaigns highlighting new arrivals, promotions, featured collections, and seasonal offers.
• Maintain accurate product information, pricing, and promotional details.
• Proofread and review all email campaigns before submitting them for approval.
• Monitor email performance, including open rates, click-through rates, conversions, and attributed revenue.
• Support customer segmentation, abandoned-cart recovery, and re-engagement campaigns.
• Identify opportunities to improve customer retention and repeat purchases.
• 5. Creative Content & Digital Marketing
• Create digital advertising graphics, website banners, promotional visuals, and social media assets.
• Develop engaging marketing content that highlights product features, benefits, and customer needs.
• Support social media advertising and promotional campaigns.
• Assist with basic video editing for Instagram Reels, TikTok, and digital advertisements.
• Maintain consistent branding, typography, and visual presentation across marketing channels.
• Collaborate with management on campaign concepts, creative direction, and promotional messaging.
• Coordinate with outside creative resources when needed.
• 6. Analytics, Reporting & Marketing Strategy
• Monitor digital marketing performance using Google Analytics 4, Shopify Analytics, Google Ads, and Meta Ads Manager.
• Track e-commerce revenue, website traffic, conversion rates, advertising spend, and

Roas

• Prepare clear weekly marketing performance reports.
• Identify top-performing campaigns, products, and marketing channels.
• Analyze underperforming campaigns and recommend corrective actions.
• Provide actionable insights and recommendations to improve online sales.
• Participate in regular marketing performance reviews with management.
• Work with the sales team to align digital marketing efforts with overall business goals.
• Required Qualifications
• 1–3 years of hands-on digital marketing experience, preferably in retail or e-commerce.
• Practical experience managing and optimizing Google Ads campaigns.
• Working knowledge of Google Shopping and Performance Max.
• Experience using Shopify or a comparable e-commerce platform.
• Understanding of SEO best practices and website optimization.
• Familiarity with Google Analytics 4, Google Merchant Center, and Google Search Console.
• Experience creating and executing email marketing campaigns.
• Graphic design proficiency using Canva, Adobe Creative Suite, or similar tools.
• Strong written communication and proofreading skills.
• Excellent organizational skills and attention to detail.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines.
• Comfortable working independently while collaborating with management and team members.
• Ability to interpret marketing performance data and recommend improvements.
• Preferred Qualifications
• Experience with furniture, home décor, interior design, or lifestyle retail brands.

Experience managing meta advertising campaigns

• Familiarity with Klaviyo, Shopify Email, or similar email marketing platforms.
• Experience optimizing Google Merchant Center product feeds.
• Knowledge of e-commerce conversion rate optimization.
• Basic video editing and content creation skills.
• Familiarity with AI tools for marketing, content creation, and workflow efficiency.
• Experience managing paid advertising budgets and improving campaign performance.
• Demonstrated success increasing online sales or improving e-commerce marketing results.
• What We're Looking For
• We are looking for someone who is:
• **Results-Driven:** Understands that successful digital marketing should contribute to measurable business growth and online sales.
• **Proactive:** Takes initiative, identifies opportunities, and recommends improvements without constant supervision.
• **Analytical:** Comfortable interpreting campaign data and using insights to make informed marketing decisions.
• **Creative:** Has a strong visual eye and understands how to present design-focused products in an engaging way.
• **Detail-Oriented:** Takes pride in accuracy, consistency, and professional presentation across all marketing materials.
• **Organized & Dependable:** Manages responsibilities efficiently, communicates effectively, and consistently meets deadlines.
• **Accountable:** Takes ownership of assigned projects and follows through on commitments.
• Schedule & Work Arrangement
• Part-time position, initially 20 hours per week.
• All work must be performed on-site at our North Bethesda, Maryland showroom.
• Work schedule to be established with management.
• Opportunity to increase hours and responsibilities based on demonstrated performance and business needs.
• Why Join Modern Contempo?
• Join an established, design-focused contemporary furniture retailer.
• Work directly with company leadership and contribute to business growth.
• Gain hands-on experience across digital marketing and e-commerce.
• Collaborate with our showroom and sales teams.
• Bring creative ideas to life in a visually driven retail environment.
• Opportunity for increased hours and expanded responsibilities.
• Make a direct and measurable impact on our online business.
• How to Apply
• Please submit your resume along with a brief summary of your digital marketing and e-commerce experience.
• We are especially interested in candidates with practical experience managing Google Ads, working with Shopify, and executing successful online marketing campaigns.
• Applicants are encouraged to provide examples of campaigns or e-commerce projects they have personally managed, including measurable results where available.
• Job Types: Part-time, Contract
• Pay: $22.00 - $25.00 per hour

Benefits

• Flexible schedule
• Education:
• High school or equivalent (Preferred)

Experience

• Digital marketing: 2 years (Preferred)
• Work Location: In person