Digital Marketing, Paid Ads, CRO & Technical SEO Manager

• Job Title: Digital Marketing, Paid Ads, CRO & Technical SEO Manager
• Company: Herbal Goodness
• Location: McKinney, Texas, USA
• Work Arrangement: 100% On-Site — Monday through Friday, 5 Days per Week
• Employment Type: Full-Time

Experience required

• 5+ Years
• Digital Marketing, Paid Ads, CRO & Technical SEO Manager
• Company: Herbal Goodness
• Location: McKinney, Texas
• Job Type: Full-Time
• Work Schedule: Monday–Friday | 100% On-Site

Experience required

• 5+ Years
• Industry: E-Commerce | Health & Wellness | Dietary Supplements
• About Herbal Goodness
• Herbal Goodness is a growing health and wellness company dedicated to helping individuals and families live healthier lives through premium herbal supplements, plant-based wellness products, and education.
• We combine traditional herbal knowledge with modern innovation to develop high-quality wellness products that serve customers across the United States and beyond.
• As we expand our presence across Shopify, Amazon, Walmart, and other digital channels, we are looking for a highly skilled, analytical, and creative digital marketing professional to help accelerate our growth.
• About the Role
• We are seeking a results-driven Digital Marketing, Paid Ads, CRO & Technical SEO Manager to own and optimize our digital customer acquisition, advertising performance, website conversion rates, and organic search visibility.
• This is a hands-on execution role, not simply a strategy or agency-management position.
• The ideal candidate is a rare combination of analytical thinker, performance marketer, technical problem-solver, and creative innovator.
• You should be equally comfortable:
• Managing and optimizing six-figure advertising budgets.
• Analyzing ROAS, MER, CAC, LTV, and conversion data.
• Creating high-converting advertising campaigns across multiple platforms.
• Improving Shopify website performance and conversion rates.
• Diagnosing and resolving technical SEO issues.
• Using AI tools to create compelling advertising visuals, product imagery, and website content.
• Turning data into clear insights, actionable recommendations, and measurable business growth.
• We are looking for someone who doesn't just report numbers but knows how to improve them.
• Key Responsibilities
• 1. Paid Advertising & Performance Marketing
• Own the strategy, execution, optimization, and reporting of paid advertising campaigns across:
• Amazon Advertising: Sponsored Products, Sponsored Brands, Sponsored Display, keyword optimization, bidding strategies, and advertising profitability.
• Walmart Connect: Sponsored Search campaigns, product advertising, keyword targeting, and marketplace advertising performance.
• Meta Ads: Facebook and Instagram advertising, audience targeting, creative testing, retargeting, and customer acquisition.
• Google Ads: Search, Shopping, Performance Max, Display, YouTube, and remarketing campaigns.

Responsibilities include

• Develop and execute data-driven advertising strategies that drive profitable sales growth.
• Manage advertising budgets, bidding strategies, campaign structures, and audience segmentation.
• Monitor and optimize ROAS, ACOS, TACOS, CPC, CTR, CPA, CAC, and other relevant performance metrics.
• Conduct ongoing A/B testing of creatives, landing pages, offers, audiences, and campaign structures.
• Identify opportunities to scale winning campaigns while reducing wasted advertising spend.
• Build effective retargeting and customer acquisition strategies.
• Ensure advertising campaigns comply with platform policies and applicable dietary supplement marketing regulations.
• 2. Shopify Conversion Rate Optimization (CRO)
• Own the continuous improvement of the Herbal Goodness Shopify website to increase conversion rates, average order value, and revenue per visitor.

Responsibilities include

• Analyze customer behavior and identify conversion barriers across the shopping journey.
• Optimize product pages, landing pages, collection pages, navigation, cart, and checkout experiences.
• Develop and execute A/B tests to improve conversion rates.
• Improve product merchandising, promotional messaging, cross-selling, and upselling opportunities.
• Use tools such as GA4, Microsoft Clarity, Hotjar, or similar platforms to understand customer behavior.
• Collaborate with designers, developers, and internal teams to implement website improvements.
• Optimize the mobile shopping experience, page speed, and usability.
• Create and update Shopify landing pages for promotions, product launches, and advertising campaigns.
• Track the impact of website changes on conversion rate, revenue per session, and average order value.
• 3. Technical SEO & Organic Growth
• Lead technical SEO initiatives to improve Herbal Goodness's search visibility, organic traffic, and website performance.

Responsibilities include

• Conduct regular technical SEO audits and resolve issues affecting indexing, crawling, and organic rankings.
• Optimize Shopify site architecture, internal linking, canonical tags, redirects, metadata, and XML sitemaps.
• Improve Core Web Vitals, website speed, mobile usability, and technical site performance.
• Identify and resolve duplicate content, broken links, crawl errors, and indexing issues.
• Implement and validate structured data/schema markup where appropriate.
• Optimize product pages, collection pages, and educational content for relevant search queries.
• Use Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush, or similar tools.
• Monitor organic rankings, traffic quality, technical SEO health, and organic revenue.
• Collaborate on SEO content strategies that support product discovery and customer education.
• 4. Advanced Analytics, Tracking & Reporting
• We place a strong emphasis on analytics. The successful candidate must be able to interpret complex data and translate it into business decisions.

Responsibilities include

• Own Google Analytics 4 (GA4) implementation, reporting, and performance analysis.
• Manage Google Tag Manager, conversion tracking, UTM parameters, and advertising pixels.
• Monitor tracking accuracy across Shopify, Meta, Google, Amazon, and Walmart.
• Build dashboards using Looker Studio, Google Sheets, Excel, or similar reporting platforms.
• Analyze customer acquisition costs, channel profitability, customer lifetime value, and marketing efficiency.
• Identify trends, performance gaps, and growth opportunities.
• Produce clear weekly and monthly performance reports with actionable recommendations.
• Use attribution insights to improve advertising budget allocation.
• Monitor the customer journey from advertising click to purchase and repeat purchase.
• Present findings and recommendations directly to company leadership.
• Candidates must demonstrate the ability to use data to make decisions, not simply generate reports.
• 5. AI-Powered Creative Production & Digital Content
• We are looking for someone with a strong creative eye who can use modern AI technology to produce beautiful, engaging, high-converting marketing assets.

Responsibilities include

• Use AI-powered creative tools to generate and enhance advertising visuals, product imagery, lifestyle images, banners, and promotional graphics.
• Develop compelling creatives for Meta, Google, Amazon, Walmart, and Shopify.
• Create and test multiple creative variations to improve advertising performance.
• Design visually appealing website banners, landing pages, and promotional sections.
• Collaborate with internal teams to maintain consistent brand identity across channels.
• Use tools such as ChatGPT, Adobe Firefly, Canva, Photoshop, Midjourney, or similar creative platforms.
• Develop creative concepts based on customer insights, advertising data, and market trends.
• Maintain high standards for visual quality, brand consistency, and accuracy.
• Ensure AI-generated product visuals accurately represent actual products and do not introduce misleading claims or packaging details.
• We want someone who combines the analytical mind of a performance marketer with the creative flair of a designer.
• 6. E-Commerce Growth & Continuous Optimization
• Identify opportunities to increase online sales and improve marketing profitability.
• Monitor competitors, customer trends, and emerging digital marketing opportunities.
• Develop and execute promotional campaigns, seasonal initiatives, and product launches.
• Work closely with leadership, product, creative, and operations teams.
• Recommend and implement new technologies, automation, and AI tools to improve marketing effectiveness.
• Take ownership of digital growth initiatives from planning through execution and measurement.
• Required Qualifications
• Minimum 4 years of hands-on experience in digital marketing, performance advertising, and e-commerce growth.
• Demonstrated experience managing paid advertising campaigns across Amazon, Walmart, Meta, and Google.
• Strong working knowledge of Shopify and conversion rate optimization.
• Proven experience with technical SEO, preferably on Shopify websites.
• Advanced proficiency in Google Analytics 4, Google Tag Manager, Google Search Console, and advertising analytics.
• Strong analytical skills, including proficiency in Excel, Google Sheets, and dashboard reporting.
• Experience managing advertising budgets and improving return on advertising spend.
• Ability to interpret marketing performance data and recommend practical improvements.
• Hands-on experience using AI tools to create high-quality advertising visuals and website content.
• Strong visual design instincts and understanding of effective advertising creative.
• Experience with A/B testing, conversion tracking, and campaign optimization.
• Excellent written and verbal communication skills.
• Strong project management, organization, and attention to detail.
• Ability to work independently, prioritize competing projects, and meet deadlines.
• Must be available to work on-site in McKinney, Texas, five days per week.
• Preferred Qualifications
• Experience marketing dietary supplements, herbal products, natural health products, or consumer packaged goods (CPG).
• Experience managing significant monthly advertising budgets.
• Familiarity with FDA and FTC requirements for dietary supplement marketing and advertising claims.
• Experience with Amazon Seller Central, Amazon Brand Analytics, and Walmart Seller Center.
• Knowledge of Shopify Liquid, HTML, CSS, or basic JavaScript.
• Experience with Klaviyo, email marketing, and customer lifecycle marketing.
• Familiarity with heatmapping, session recordings, and CRO testing platforms.
• Experience with creative testing frameworks and performance-based content production.
• Familiarity with AI-assisted marketing automation and workflow optimization.
• What Success Looks Like
• The successful candidate will consistently demonstrate measurable improvements in:
• Profitable revenue generated from paid advertising.
• Return on ad spend (ROAS) and overall marketing efficiency.
• Reduced customer acquisition costs and increased customer lifetime value.
• Increased Shopify conversion rate and revenue per visitor.
• Organic search visibility, traffic, and revenue.
• Advertising creative performance and testing velocity.
• Website speed, technical SEO health, and user experience.
• Tracking accuracy, reporting quality, and actionable business insights.
• You will establish performance baselines, develop improvement plans, and take ownership of results.
• Who Will Thrive in This Role?
• You are likely to succeed at Herbal Goodness if you:
• Strong bias for action, self-driven, growth minded individuals who are excited about delivering excellence.
• Love numbers and enjoy finding the story behind the data.
• Have a strong creative eye and appreciate beautiful, high-converting design.
• Are excited about using AI to work smarter and create better marketing assets.
• Are proactive and constantly look for ways to improve performance.
• Prefer hands-on execution over endless meetings and presentations.
• Take ownership of results and follow through on commitments.
• Enjoy testing new ideas, learning from results, and continuously improving.
• Can move comfortably between strategic planning and detailed technical execution.
• Are passionate about e-commerce growth and building a meaningful wellness brand.
• Work Location & Schedule
• This is a full-time, 100% on-site position based at our office in McKinney, Texas.
• Monday through Friday
• Five days per week in the office
• Not a remote or hybrid position
• Candidates must be able to commute reliably to McKinney or be willing to relocate. The role requires close collaboration with our leadership, creative, e-commerce, and operations teams to execute campaigns, optimize our Shopify website, develop AI-powered advertising creatives, and drive measurable revenue growth across Amazon, Walmart, Meta, and Google.
• How to Apply
• Please submit:
• 1. Your current resume.
• 2. A brief summary of your experience managing Amazon, Walmart, Meta, and Google advertising.
• 3. Two or three examples of advertising campaigns or e-commerce projects where you achieved measurable results.
• 4. Examples of Shopify CRO or technical SEO improvements you have implemented.
• 5. A portfolio or samples of advertising creatives, website visuals, or AI-generated marketing assets you have created.
• Applications demonstrating measurable results, strong analytical skills, and creative execution will receive priority consideration.
• Join Herbal Goodness and help us combine data, creativity, technology, and innovation to bring plant-based wellness to more customers.