eg
jobs/rehaula

Digital Marketing Specialist (Paid Media & Content)

company
Rehaula
location
Greater Brisbane Area, Australia
work mode
hybrid
posted
6 Sept
  • **About Rehaula**
  • Rehaula is a strategy-led brand marketing agency specialising in rebrands and brand marketing for established Australian businesses ready to strengthen their position, win more customers and lead their market. Our clients engage us when they've outgrown the way they look, market themselves or are perceived in market, and need a partner capable of bringing the next stage of growth to life.
  • **Opportunity Overview**
  • We have a rare opportunity for an experienced digital marketing specialist to join the team. We are looking for a Digital Marketing Specialist (Paid Media & Content) to step into a hands-on role across paid advertising, search visibility, social media marketing, low-fi content production and marketing automation.
  • This role suits an experienced digital marketer who can move confidently between campaign planning, content production and implementation. While the primary focus is digital growth, experience with traditional paid media such as magazine advertising and event sponsorships is a bonus.
  • **Work Environment**
  • Hybrid role based in North Brisbane
  • Part-time, ~25hours per week, with the potential to transition to full-time as demand grows
  • Senior, interconnected team spanning strategy, design, web and communications
  • Culture that values creativity, kindness, commercial thinking and high standards
  • A workplace that genuinely cares for lifestyle balance and family
  • **Benefits**
  • Competitive part-time salary, with an anticipated pathway to full-time
  • Hybrid and flexible work environment
  • Ergonomic allowance and company-supplied workstation
  • Ongoing professional development opportunities
  • Supportive and inclusive team culture
  • Opportunity to work across a range of established Australian businesses and industries
  • **Key Responsibilities**
  • **Paid Media & Growth**
  • Develop, implement and manage paid media campaigns across Google Ads, Meta, LinkedIn and programmatic display
  • Manage campaign budgets, targeting, bidding and performance optimisation to maximise return on investment
  • Plan and execute lead generation, awareness, remarketing and conversion campaigns
  • Conduct keyword, audience and competitor research to identify campaign opportunities
  • Monitor campaign performance and translate data into practical recommendations and actions
  • **Low-Fi Content, Video & Social Media**
  • Plan, capture and edit short-form video content for digital advertising and social media
  • Produce low-fi content that is quick to deploy, platform appropriate and designed to support campaign performance
  • Capture low-fi photography and video content on location when required (gear supplied by agency)
  • Develop ad creative, social assets and campaign content for paid and organic channels
  • Repurpose video, photography and campaign content into multiple formats across platforms
  • Develop and manage social media content calendars across client accounts
  • Write, schedule and publish social media content, campaign messaging and supporting digital communications
  • Stay current with platform changes, emerging formats and content opportunities
  • **Digital Marketing Communications & SEO**
  • Develop and execute digital marketing activity that supports client objectives across paid media, SEO and content marketing
  • Lead and support SEO activity across technical, on-page and off-page optimisation
  • Conduct keyword research, website audits, schema reviews, content planning and backlink initiatives
  • Create SEO-aligned website copy, content briefs and marketing content to support campaigns and brand strategies
  • Work with developers to improve website performance, search visibility and conversion pathways
  • **CRM, Automation & Marketing Platforms**
  • Support email marketing and digital communications across client campaigns
  • Operate Go High Level or similar platforms for CRM pipeline management, automations, workflows, SMS and email campaigns, appointment scheduling and attribution dashboards
  • Build, test and improve automated nurture journeys and campaign workflows
  • Maintain data hygiene, segmentation and lead scoring
  • Integrate CRM activity with paid platforms, landing pages and website events
  • Support customer journey optimisation from initial awareness through to enquiry
  • **Analytics & Reporting**
  • Implement and maintain tracking across GA4, Google Tag Manager, advertising pixels and platform events
  • Ensure event and conversion tracking is accurate across websites, landing pages and campaigns
  • Produce monthly performance reports with clear insights, outcomes and recommendations
  • Build and maintain dashboards for internal and client stakeholders
  • Use performance data to identify optimisation opportunities across campaigns, content, funnels and websites
  • **Broader Marketing Management & Agency Growth**
  • Act as marketing manager for allocated client accounts, owning timelines, scopes and stakeholder communication
  • Support omnichannel marketing requirements to execute annual strategies
  • Collaborate with Rehaula’s strategy, design, web and communications specialists to deliver cohesive campaigns
  • Coordinate internal team members and external suppliers where required
  • Maintain clear, proactive communication with clients and close the loop on actions and decisions
  • Support traditional advertising, event marketing, sponsorships and broader campaign activity when required
  • Play a key role in shaping the processes, tools and best practices that support the growth of Rehaula’s digital marketing offering, and agency.
  • **Required Expertise**
  • 5+ years’ experience in digital marketing, paid media or performance marketing, ideally across agency
  • Proven success managing paid campaigns across Google Ads, Meta and LinkedIn
  • Hands-on capability producing and editing low-fi short-form video and low-fi content for digital platforms
  • Strong understanding of social media marketing, ad creative and content performance
  • Proficiency in Go High Level or similar CRM and automation platforms, including funnels, email, SMS, attribution and reporting
  • Strong knowledge of GA4, Google Tag Manager, tracking and data-driven campaign optimisation
  • Working knowledge of SEO across technical, on-page, off-page and content optimisation (Or willingness to learn)
  • Excellent written and verbal communication skills
  • Client-facing account management experience
  • Ability to manage multiple campaigns, accounts and priorities in a hybrid agency environment
  • Commercial awareness, high standards and a strong sense of ownership
  • **What You'll Work On**
  • Google Ads, Meta and LinkedIn advertising
  • Paid media strategy, campaign optimisation and reporting
  • Low-fi video, photography and digital content production
  • Social media marketing and communications
  • SEO and search visibility initiatives
  • Landing pages, funnels and marketing automation
  • Email and SMS nurture campaigns
  • Campaign launches, activations and remarketing
  • Marketing dashboards, tracking and performance analysis
  • Integrated marketing delivery across multiple industries and channels
  • Agency advertising and marketing campaigns
  • **Why Join Rehaula**
  • Be part of a strategy-led agency with a strong position in the market
  • Work directly with leadership and contribute to the direction of digital marketing delivery
  • Work across a range of established, growth-focused businesses
  • Operate across paid media, low-fi content, search, automation and broader digital marketing
  • Join a team focused on transforming businesses into industry-leading brands
  • Have genuine influence over campaign execution, marketing performance and client outcomes
  • **What We Offer**
  • Competitive compensation, indicatively $80,000-$90,000 FTE, pro rata, plus superannuation
  • Hybrid working arrangements based in North Brisbane
  • Opportunity to progress your role and hours as our marketing offering and skillset expands
  • Company-supplied workstation and ergonomic allowance
  • Supportive, collaborative team culture anchored in conviction, compassion and creativity
  • **Apply**
  • If you are an experienced digital marketer who can execute confidently across paid media, low-fi content production, social media, SEO and marketing automation, we'd love to hear from you.
  • We currently operate remotely; however, this role is being recruited as a hybrid position as we secure a permanent office on Brisbane's North Side. In the meantime, we regularly meet with clients, collaborate in person for content production and team activities, and expect to transition into our dedicated office space in the near future.
  • Strictly no recruiters.
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