E-Commerce Growth Marketing Manager — TikTok Shop & Social Commerce

• **E-Commerce Growth Marketing Manager — TikTok Shop & Social Commerce**
• https://docs.google.com/document/d/15jwx8ef5lVFGH8VYS8LljPTq6vrZY\_aQ6JMxIqgrqQA/edit?usp=sharing
• **Remote | Full-time | 9 AM to 6 PM Eastern (flexible, we care about results, not clocks) | Fluent English required**
• **Salary: $2000 to $2200 USD/month based on experience + profit sharing bonuses based on performance.**
• **About TopFoxx**
• TopFoxx is a women-owned NYC eyewear brand growing fast, building luxury sunglasses that solve real problems: floating sunnies, tangle-free aviators, foldable pocket frames, and mood-boosting lenses. We are a small, close-knit team where everyone wears many hats, supports each other, and jumps in wherever needed.
• **The Role**
• **We are looking for an E-Commerce Growth Marketing Manager**
• to turn TopFoxx’s digital marketing and e-commerce channels into scalable, profitable growth engines.
• **TikTok Shop is a major focus, but this is not a TikTok-only position.**
• You will work across
• **TikTok Shop, Meta Ads, TikTok Ads, Instagram, creative strategy, paid media, website conversion, and broader e-commerce marketing.**
• We need someone who understands how these pieces connect and can execute, analyze, and drive results.
• You should be able to receive a problem like
• **“TikTok Shop isn’t performing. Figure out what’s happening.”**
• and independently investigate the data, identify the problems, develop a strategy, implement solutions, monitor results, and improve. The same applies to
• **“Meta ROAS dropped”**
• or
• **“Traffic is high but conversion is low.”**
• **You do not need to be an expert in everything. You need to be curious, capable, hands-on, and willing to figure things out.**
• This is not a role where you simply report performance and wait for direction.
• **We are looking for someone who owns growth.**
• **What Success Looks Like**
• Grow TopFoxx's revenue, conversion, and profitability across digital marketing and e-commerce while making TikTok Shop a major growth engine.
• **Understand → Identify → Strategize → Execute → Measure → Optimize → Scale**
• We want someone who connects what customers see, where they come from, what creators produce, how products are presented, what makes someone buy, and whether that sale actually made money.
• TikTok Shop is a major part of this role. We currently receive about 2,000 affiliate videos a month from roughly 650 creators, and only 1–2% drive sales. Our Affiliate & Creator Marketing Manager is responsible for growing that creator engine to 5,000+ active creators posting monthly and increasing the percentage of affiliate videos generating sales. Your job is to make sure creator activity, paid media, organic content, product presentation, and e-commerce strategy translate into profitable business results.
• **What You'll Oversee (Key Responsibilities)**
• **1) TikTok Shop Growth (Primary Focus)**
• Analyze GMV, revenue, sales, conversion, traffic, product performance, and creator-generated revenue to identify what is working and where opportunities exist.
• Develop and execute strategies to increase daily sales and

Gmv

• Test products, content, offers, campaigns, positioning, and channel strategies.
• Follow TikTok Shop updates, trends, tools, features, and best practices. Identify underused opportunities and be first to test them.
• Monitor results, improve conversion and product presentation, and work with the Affiliate & Creator Marketing Manager to determine what should be scaled.
• Build repeatable processes that make TikTok Shop growth more scalable.
• **2) Paid Media & Digital Marketing**
• **You should be comfortable managing, analyzing, and improving paid performance, not simply reviewing reports.**
• Manage and/or oversee paid campaigns across Meta and TikTok aligned with revenue and profitability goals.
• Analyze ROAS, CPA, CPC, CTR, conversion rate, AOV, and revenue contribution. Identify whether problems come from targeting, creative, offer, product, landing page, or conversion.
• Recommend budget changes and determine which campaigns or audiences should be scaled, reduced, paused, or restructured.
• Develop creative tests across hooks, messaging, offers, formats, products, and concepts. Identify organic or creator content that can be repurposed for paid.
• Connect paid media with TikTok Shop, e-commerce, organic content, and creator performance.
• **3) E-Commerce Growth & Conversion Optimization**
• Review the customer journey from
• **ad/content → product page → checkout → purchase**
• and identify where customers drop off.
• Analyze product-level traffic, conversion, add-to-cart rate, AOV, and sales. Identify underperforming products, pages, offers, campaigns, and customer objections.
• Review Shopify product pages and landing pages, including images, videos, headlines, descriptions, pricing, CTAs, and messaging. Ensure advertising and product-page messaging are aligned.
• Develop conversion-focused landing page tests. Evaluate TikTok Shop product presentation and Amazon product creative/content.
• Use customer questions, reviews, comments, objections, and behavior to identify opportunities and test improvements to presentation, messaging, creative, and offers.
• **4) Creative Strategy & Content Performance**
• **We want a marketer who understands why creative works and how it drives business results**
• not simply someone who reports views and engagement.
• Analyze TikTok, Instagram, Meta, creator, and paid creative to understand what captures attention and contributes to conversions.
• Develop hooks, angles, concepts, messaging, and creative testing strategies based on audience behavior and business performance.
• Turn customer pain points, product benefits, reviews, objections, and questions into content opportunities.
• Develop TikTok and Instagram content strategies and identify winning creator content that can be replicated, expanded, or scaled.
• Create content briefs and provide actionable creative direction to creators and internal teams.
• Connect organic, creator, paid, and e-commerce performance to build repeatable creative frameworks.
• **5) Creative Execution**
• **We want a marketer who can execute, not just strategize.**
• You do not need to be an expert designer or professional video editor, but you should have enough hands-on ability to make or modify content when needed.
• You may be expected to:
• Make simple edits to images, graphics, and marketing assets.
• Edit short-form videos for TikTok, Instagram, and other social channels.
• Add or modify text, captions, hooks, CTAs, and other creative elements.
• Adapt creative for different platforms, formats, or campaigns.
• Create basic social and marketing assets when needed.
• Experience with
• **Photoshop, CapCut, Adobe Premiere Pro, Canva**
• or similar tools is valuable.
• **6) Data, KPIs & Performance**
• **You should be comfortable tracking:**
• Revenue, GMV, orders, traffic, AOV, and conversion rate
• Product-level conversion and add-to-cart rate
• CTR, CPC, CPA, CAC, and ROAS
• Creator-generated revenue, retention, and engagement
• Contribution margin and overall profitability
• The goal is not simply to report numbers.
• **You should be able to answer: What is happening? Why? What should we change? What happened after we changed it? Most importantly, did we make money?**
• **You should understand that reported ROI is not profit and account for commissions, referral fees, advertising spend, discounts, shipping, product costs, and other expenses when evaluating profitability.**
• **7) Testing, Growth & Cross-Channel Marketing**
• **Understand how TikTok Shop, paid media, organic content, creators, Shopify, Amazon, Meta, and other channels work together.**
• Continuously test content angles, hooks, offers, product positioning, creative formats, landing pages, audiences, campaigns, and other growth levers.
• Use insights from paid media, creators, TikTok Shop, e-commerce, and customer data to improve strategy across channels.
• Identify winning creative, messaging, products, and concepts that can be adapted or scaled across channels.
• Research competitors, trends, platforms, and emerging opportunities.
• Identify customer-journey gaps and where additional investment could have the greatest impact.
• Stop strategies and tests that are not producing results and shift resources toward stronger opportunities.
• Document successful tests and learnings so what works can be repeated and scaled.
• **What We're Looking For**
• **Must-haves:**
• 3+ years of experience in digital marketing, e-commerce, growth marketing, performance marketing, paid media, TikTok Shop, or a related field.
• Strong understanding of digital marketing, e-commerce, short-form content, social commerce, and customer psychology.
• Hands-on experience with paid advertising, particularly Meta Ads and/or TikTok Ads.
• Strong analytical ability and experience turning performance data into decisions.
• Strong understanding of e-commerce conversion and the customer journey.
• Experience testing and optimizing campaigns rather than simply managing them.
• Highly independent and comfortable figuring things out without step-by-step direction.
• **Margin literacy.**
• You understand that ROI is not profit and can account for commissions, referral fees, discounts, shipping, and product cost.
• Comfortable testing, learning, adjusting, and moving quickly.
• Strong written and verbal communication skills.
• **What You Get:**
• Performance-based bonuses tied to measurable results.
• Fully remote role with flexible hours.
• Free TopFoxx products.
• Paid time off and company holidays.
• *As a fully remote team, TopFoxx uses Time Doctor during working hours for international team members. Time Doctor is a time-tracking and productivity tool that records hours worked and takes periodic screenshots while the timer is running. For this full-time role, it is used to verify and track the expected 8-hour workday.*