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Careers at Karat Home Inc

E-Commerce Marketing Intern

company
Karat Home Inc
location
Dallas, TX, United States
posted
2 Nov
  • **About us**
  • Since its founding in the United States in 2014, KARAT HOME has been dedicated to creating high-quality products that blend aesthetic appeal with innovation, while steadily expanding its global operations. We operate well-known brands such as Hulala and Z Gallerie, leveraging a diversified brand portfolio to meet the needs of specific customer segments. Currently, our business spans 17 countries worldwide, providing quality home solutions to approximately 8 million households.
  • At KARAT HOME, our global expansion is fueled by exceptional talent. We foster an entrepreneurial, agile, and inclusive workplace where innovative ideas are welcomed and cross-border collaboration thrives. We believe that great ideas can come from anywhere, which is why we cultivate a supportive environment that values diverse perspectives, continuous learning, and work-life harmony.If you are driven by innovation, global impact, and career acceleration, KARAT HOME is where your potential meets opportunity.
  • **Key Responsibilities**
  • **1. SEO (Z Gallerie and Hulala Home)**
  • Research keywords and content gaps, and turn them into blog topics, landing-page copy, FAQs and footer copy.
  • Write and update title tags, meta descriptions, headings and on-page copy for collection and product pages.
  • Track rankings, clicks and organic sales in Search Console, GA4 and the hub; flag wins and drops each week.
  • Log technical issues (broken links, redirects, missing tags) and check fixes after IT or our SEO partners ship them.
  • Help close SEO and copy fixes from the catalog audit, and keep Google and Apple Maps store listings accurate.
  • **2. Affiliate marketing (Partnerize)**
  • Run the program day to day for both brands: recruit and approve publishers, onboard them, and share offers, banners, product links and copy in our voice.
  • Run the monthly reconciliation in the hub: approve valid sales and decline returns and policy breaks by the deadline, with the Manager’s review.
  • Keep commission rules, promo codes and tracking correct for each publisher, and watch for fraud.
  • Report publisher results (clicks, sales, new customers, commission rate) and suggest who to grow or pause.
  • Set up and track paid gift-guide placements (links marked sponsored), and loop in the influencer team when a creator platform is also a Partnerize publisher.
  • **3. Blog and copywriting**
  • Own the blog: plan the calendar with the Manager, then write and publish SEO-led posts (style ideas, buying guides, room inspiration) with images from Creative.
  • Write in Z Gallerie’s voice and follow the Brand team’s guidelines; the Manager reviews posts before they go live.
  • Help the copywriter with product launches, store tags and site copy when needed.
  • **4. Reporting and teamwork**
  • Send a weekly SEO and affiliate snapshot and help build the monthly report.
  • Keep tasks and handoffs current in the hub, and write down how each recurring task is done.
  • **Qualifications**
  • Pursuing or recently finished a degree in marketing, communications, journalism, English or business.
  • Strong writer, with samples such as blog posts, articles or a portfolio.
  • Interest in SEO and digital marketing; Search Console, GA4, Semrush or Ahrefs a plus.
  • Careful with details and numbers, and comfortable in spreadsheets.
  • Interest in interior design, home décor or retail.
  • Organized, curious and coachable; takes ownership of the work.
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