Ecommerce Assistant/Trainee

• **Ecommerce Assistant/Trainee**
• **Location: Alconbury**
• We're looking for a commercially minded and detail-oriented Ecommerce Assistant/Trainee to join our growing Digital Marketing team.
• This is an exciting opportunity to manage and optimise the online customer experience across our consumer ecommerce websites, including Marshalls Garden, Kent & Stowe and Peckish, alongside our B2B customer platform, Westland Live.
• Working closely with Brand, Digital Marketing, Sales, and Customer Service teams, you will play a key role in delivering engaging customer journeys, launching new products, creating compelling promotions and using data-driven insights to maximise traffic, conversion and online sales.
• If you're passionate about ecommerce, enjoy combining creativity with commercial thinking and love using data to improve performance, we'd love to hear from you.
• **The person**
• Passionate about ecommerce and digital retail.
• Commercially aware and driven by results.
• Highly organised with excellent attention to detail.
• Proactive and confident managing multiple projects simultaneously.
• Curious, analytical and always looking for opportunities to improve performance.
• A collaborative team player who enjoys working across departments.
• Interested in gardening, outdoor living or consumer brands.
• This role is office based in Alconbury and, due to the location, the successful candidate will need a full driving licence and access to a vehicle.
• **What you will do**
• Manage and optimise ecommerce websites across multiple brands, ensuring products, categories and content are accurate, engaging and commercially effective.
• Support the delivery of seasonal campaigns, promotions and product launches across B2C and B2B channels.
• Create and maintain product content, imagery and merchandising to drive conversion and enhance the customer experience.
• Monitor website performance and trading activity, using data and insights to identify opportunities for growth and improvement.
• Support SEO, onsite search, cross-selling and upselling initiatives to maximise online performance.
• Coordinate digital assets and website content updates, working closely with Marketing, Brand and Sales teams.
• Assist with ecommerce platform development, testing new functionality and supporting continuous improvements.
• Manage the ecommerce trading calendar and contribute to regular performance reporting and analysis.
• **Why Join Westland?**
• Join the UK's leading horticulture business.
• Work with some of the gardening industry's most recognised and trusted brands.
• Take ownership of multiple ecommerce websites with real commercial impact.
• Be part of a collaborative, creative and ambitious marketing team.
• Enjoy excellent career development opportunities within a fast-growing business.
• Competitive salary, company benefits and ongoing training and development.
• **Essential**
• Minimum of two years' experience in an ecommerce merchandising, trading or
• Proven background in planning and delivering online campaigns and promotional activity.
• Proficient in writing compelling product copy and merchandising content that drives conversion.
• Demonstratable ability using ecommerce CMS platforms, ideally Shopify.
• Strong commercial awareness with an understanding of sales, margin and profitability.
• Good understanding of SEO principles and onsite optimisation.
• Experience using Google Analytics or similar reporting platforms.
• Excellent copywriting, organisational and communication skills.
• Strong attention to detail and a customer-first mindset.
• Creative flair with a good eye for visual merchandising.
• Experience using AI tools to support content creation and productivity.
• **Desirable**
• Experience within gardening, horticulture, home and garden, lifestyle or FMCG brands.
• Experience working with B2B ecommerce platforms.
• Knowledge of customer journey optimisation and conversion rate optimisation (CRO).
• If you are enthusiastic, creative and ready to take your first step into marketing, **APPLY NOW!**
• Job Types: Full-time, Permanent, Apprenticeship

Benefits

• Company pension
• Employee discount
• On-site parking
• Private medical insurance
• Work Location: In person