Ecommerce Marketing Manager

• **Ecommerce**
• **Marketing Manager**

Experience

• 3–5 Years
• Location: Remote
• Employment Type: Contract
• **About the role**
• We are looking for a hands-on Ecommerce Marketing Manager with 3–5 years of experience in developing and executing marketing strategies for eCommerce businesses. Candidates with experience in both
• **B2B**
• and
• **eCommerce**
• environments will be preferred.
• The ideal candidate will have a strong understanding of the eCommerce ecosystem and experience across digital marketing, website growth, SEO, customer acquisition, CRM/email marketing, conversion optimization, customer retention, and marketing analytics.
• This role will be responsible for driving overall marketing performance and working closely with Technology, Product, Design, Development, and Business teams to improve website performance, customer experience, and revenue growth.
• Experience working with eCommerce technology companies, SaaS businesses, eCommerce agencies, digital commerce platforms, or international eCommerce brands will be highly preferred.
• An MBA or postgraduate qualification in Marketing/Business will be an added advantage.
• **Key Responsibilities**
• Develop and execute integrated marketing strategies to drive traffic, revenue, conversions, customer acquisition, and retention.
• Own and manage the overall digital marketing and eCommerce growth roadmap.
• Manage the digital customer journey across the website, SEO, paid/organic channels, CRM, email, content, and other relevant touchpoints.
• Drive organic growth through SEO, content strategy, keyword research, and product/category optimization.
• Plan and execute email marketing, CRM, retention, and lifecycle marketing campaigns.
• Identify opportunities to improve customer acquisition, engagement, conversion, and repeat purchases.
• Work on CRO, A/B testing, landing page optimization, merchandising, and website experience to improve conversion rates.
• Work with eCommerce platforms such as Shopify, WooCommerce, BigCommerce, Magento/Adobe Commerce, or similar platforms.
• Monitor and analyze marketing and eCommerce performance using GA4, Google Search Console, CRM platforms, dashboards, and reporting tools.
• Track and improve key business metrics including Revenue, Conversion Rate, AOV, Customer Acquisition Cost, Customer Lifetime Value, Retention, and Marketing

Roi

• Develop and manage marketing campaigns for product launches, promotions, seasonal initiatives, and business growth opportunities.
• Collaborate closely with Technology, Product, Design, Development, Sales, and Business teams to execute website and marketing initiatives.
• Identify gaps in the customer journey, website experience, product discovery, and marketing funnel and recommend data-driven improvements.
• Support the development of marketing plans, budgets, forecasts, and performance reports.
• Stay updated with emerging eCommerce, digital marketing, automation, and AI trends and identify opportunities to improve marketing efficiency.
• Use AI and marketing automation tools to streamline execution, analysis, content creation, personalization, and campaign management.
• **Mandatory Requirements**
• 3–5 years of experience in Marketing, with strong experience in eCommerce Marketing.
• Hands-on experience working with eCommerce businesses, brands, platforms, agencies, or digital commerce companies.
• Strong understanding of the eCommerce customer journey, marketing funnel, and digital marketing ecosystem.
• Practical experience across SEO, Email/CRM Marketing, Website Optimization, Customer Acquisition, and Analytics.
• Experience working with at least one major eCommerce platform such as Shopify, WooCommerce, BigCommerce, Magento/Adobe Commerce, or similar.
• Hands-on experience with GA4 and website performance analytics.
• Understanding of CRO, A/B testing, landing page optimization, and customer journey optimization.
• Strong analytical and problem-solving skills with the ability to translate data into actionable marketing strategies.
• Strong communication and cross-functional collaboration skills.
• Ability to work independently in a remote and fast-paced environment.
• **Strongly Preferred**
• Experience working with eCommerce technology companies, eCommerce SaaS, eCommerce agencies, or digital commerce platforms.
• Experience with Shopify Plus, BigCommerce, Magento/Adobe Commerce, or WooCommerce.
• Experience with tools such as HubSpot, Klaviyo, Salesforce, Mailchimp, SEMrush, Ahrefs, Looker Studio, or similar platforms.
• Experience working with international eCommerce markets, particularly US/UK markets.
• Experience managing marketing budgets, business KPIs, and performance targets.
• Experience developing and executing full-funnel marketing strategies.
• MBA / Postgraduate qualification in Marketing, Business, or a related field.
• Experience using AI, marketing automation, analytics, and productivity tools to improve marketing performance.
• Interested?
• We'd love to hear from you!
• Send your resume to 👉 varsha@upbott.com
• About Company
• Upbott Consulting Private Limited is a boutique e-commerce technology and marketing consulting company, catering to B2B and B2C e-commerce businesses in the US and UK. Incepted in 2017, we have experienced rapid growth and forayed into strategic marketing consulting over the last 7 years.
• We are a group of seasoned e-commerce professionals with over 15 years of experience. Home to an excellent team of young, dynamic, and passionate professionals who love solving complex e-commerce and challenges, we take pride in exceeding customer expectations every time by providing high-quality solutions and ensuring long-term success.