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Ecommerce Pure Players Manager

company
The Estée Lauder Companies Inc.
location
City, Mexico
posted
7 Oct
  • **Description**
  • This role lead the strategic relationship with
  • **Amazon & MELI Mexico**
  • representing our portfolio of prestige & luxury beauty brands. This person will be responsible for
  • **driving the channel's commercial growth**
  • managing our day-to-day operations with Amazon, and coordinating closely with the external agency responsible for execution.
  • This role sits at the intersection of
  • **commercial, marketing, and operational strategy**
  • and requires strong leadership, analytical capabilities, and cross-functional collaboration.
  • **Key Responsibilities**
  • **Account & Relationship Management**
  • Own and nurture the relationship with Amazon Mexico as a strategic partner.
  • Be the primary point of contact to stay aligned on category trends, platform changes, strategic focus, and commercial moments.
  • Identify opportunities for visibility, exclusive launches, and key moments such as Hot Sale, Prime Day, etc.
  • **Business Strategy & Performance**
  • Develop and execute brand strategies and joint business plans aligned with Amazon’s priorities and brand goals.
  • Analyze business performance regularly: track KPIs, uncover insights, and optimize accordingly.
  • Drive forecasting accuracy, budget tracking, and target achievement.
  • **Coordination with Operator / Agency**
  • Manage and align closely with the operational partner (agency or 3P) in charge of executing brand activations and catalog updates.
  • Ensure flawless implementation of product launches, promotional plans, and content updates.
  • **Brand Activation & Content Strategy**
  • Work hand-in-hand with brand teams to activate campaigns, including promotional moments, brand stores, sponsored ads, and A+ content.
  • Ensure brand equity and guidelines are maintained on the platform.
  • Support the development of hero product visibility and routine-based storytelling.
  • **Innovation & Omnichannel Thinking**
  • Proactively bring platform-specific ideas that drive conversion, traffic, and new customer recruitment.
  • Collaborate with internal teams (media, CRM, supply, marketing) to align full-funnel execution.
  • **Qualifications**
  • 5+ years of experience in ecommerce account management, ideally in beauty, FMCG, or consumer goods.
  • Deep understanding of Amazon Seller/Vendor Central, digital shelf principles, and platform dynamics.
  • Proven success in managing external partners/agencies and cross-functional teams.
  • Strong analytical mindset, with the ability to translate data into action.
  • Excellent communication, negotiation, and presentation skills.
  • Proactive, strategic, and agile in adapting to fast-paced environments.
  • **Nice To Have**
  • Experience with Amazon Advertising / Sponsored Ads
  • Understanding of retail media, SEO for eRetail, and product content best practices
  • Passion for beauty and innovation in ecommerce

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