Ecommerce Specialist

• Company Objective – At Liberty Landscape Supply, our goal is to be the best landscape supply company
• in Northeast Florida and Southeast Georgia as measured by customer retention, satisfaction, overall
• customer and organizational growth, and exceeding customer expectations every day.
• Position Objective – Liberty Landscape Supply is seeking an experienced E-Commerce Specialist to
• support and execute the e-commerce strategy and day-to-day management of the company's online
• sales channels. This individual will own the customer experience from product merchandising
• to purchase, ensuring that Liberty's website remains accurate, engaging, and optimized
• for growth.
• The ideal candidate is equal parts strategist and operator. They enjoy digging into data,
• solving problems, collaborating across departments, and constantly improving the
• customer experience. Success in this role means creating an online shopping
• experience that is accurate, engaging, easy to navigate, and consistently contributes to
• Liberty's continued growth.

Responsibilities of the e-commerce specialist

• E-Commerce Strategy and Performance
• Execute Liberty's e-commerce strategy and recommend improvements to increase online
• sales, average order value, and customer retention.
• Monitor key performance indicators including revenue, conversion rate,
• traffic, cart abandonment, and customer behavior.
• Identify opportunities to improve website performance through
• merchandising, promotions, user experience, and new functionality.
• Recommend new features, technologies, and initiatives that support long-term
• e-commerce growth.
• Website and Product Management
• Maintain accurate product listings, pricing, descriptions, specifications,
• photography, and inventory availability.
• Organize products into intuitive collections and categories to improve
• discoverability.
• Coordinate seasonal product launches, promotions, and featured
• collections.
• Ensure website content is current, accurate, and aligned with Liberty's
• brand standards.
• Inventory and Store Coordination
• Work closely with store leadership to maintain accurate inventory visibility
• online.
• Coordinate with purchasing and operations teams on new products,
• discontinued items, and inventory changes.
• Communicate regularly with all Liberty locations regarding online
• availability, fulfillment, and product updates.
• Identify inventory discrepancies and proactively resolve issues.
• Digital Merchandising and Marketing
• Collaborate with Liberty's internal marketing team and agency partners to
• execute promotional campaigns.
• Coordinate homepage updates, banners, landing pages, featured
• products, and seasonal merchandising.
• Support email marketing, SMS marketing, digital advertising, and social
• media initiatives that drive e-commerce sales.
• Ensure promotions are implemented accurately across all digital
• platforms.
• Customer Experience
• Continuously test and optimize product pages, collections, promotions, and the purchase
• journey to improve conversion rate and average order value.
• Monitor customer feedback and identify recurring issues affecting online
• sales.
• Partner with customer service teams to resolve e-commerce-related
• concerns and improve overall satisfaction.
• Vendor and Platform Management
• Serve as the primary point of contact for Shopify and other e-commerce
• technology partners.
• Coordinate with third-party vendors regarding integrations, enhancements,
• troubleshooting, and platform improvements.
• Evaluate new tools and technologies that improve operational efficiency or
• customer experience.
• Reporting and Measuring Success
• Growth in e-commerce revenue.
• Improvement in conversion rate and average order value.
• Reduction in cart abandonment.
• Product and inventory accuracy.
• Timely execution of promotions and product launches.
• Growth in qualified website traffic and repeat online customers.

Requirements

• 2+ years of hands-on e-commerce experience, preferably Shopify.
• Strong understanding of online merchandising, digital marketing, and ecommerce
• best practices.
• Experience managing product catalogs, inventory systems, and website content.
• Comfortable interpreting sales reports and website analytics.
• Excellent organizational and project management skills.
• Strong written and verbal communication abilities.
• Ability to manage multiple projects while meeting deadlines.
• Experience collaborating with cross-functional teams and outside vendors.
• Preferred Qualifications
• Shopify administration experience.
• Familiarity with Klaviyo, Google Analytics, Google Merchant Center, and Meta
• Commerce.
• Basic understanding of SEO and conversion rate optimization.
• Experience with inventory management systems and ERP integrations.
• Photography or product merchandising experience is a plus.
• Compensation and Benefits
• Competitive salary based on experience
• Health benefits
• Paid Time Off
• Opportunities for professional development
• Employee discount on Liberty products
• Growth opportunities within a rapidly expanding company
• E-Commerce Specialist Competencies for Success
• This position requires and individual to demonstrate proficiency in the following competencies for
• success:
• 1. Accountability - Takes ownership; accepts responsibility and shares credit. Holds oneself and
• others accountable to results. Has an efficient and forward-thinking team.
• 2. Communicates Effectively – Communicates in a clear and effective manner; is an active listener
• that is attentive, interactive, and committed.
• 3. Cultivates Innovation- Ability to generate and cultivate new ideas for the betterment of the
• company, employees and customers. Inspire others.
• 4. Customer Experience - Begin and end with the customer in mind. Always strive to make things
• easier. Follow up and follow through No homework for the customer. Has a sense of urgency.
• 5. Drives Vision and Purpose – Love our Culture and teaches it to others. Driven; goal oriented;
• willing to go above and beyond to get shit done. Persistence while managing multiple projects.
• Ability to connect the dots.
• 6. Self Awareness and Coachability- Willingness to receive constructive criticism while integrating
• feedback to drive growth and change within ourselves and others. Wants to get better.
• 7. Sense of Urgency- Consistently gets off to a good start. Effectively plans and
• prioritizes. Addresses problems aggressively and proactively. Avoids and/or wraps up loose
• ends.
• 8. Resourcefulness & Reliable – Knows how to solve problems. Is a “go-to” when you need
• something done. Other people trust. Ingenious.
• 9. Takes Initiative - Does things without being told, finds out what needs to be known. Keeps going
• when things get tough. Spots and takes advantages of opportunities that others pass by.